The global yoga mat market is anticipated to grow at a considerable CAGR of 5.4% during the forecast period (2024-2031). Rising demand for yoga mats made up of natural and eco-friendly materials is likely to come up as a prospective driver for the growth of the global yoga mat market. Product innovations and inclination of consumer demand toward eco-friendly mats made up of materials such as PVC free and natural rubber creates newer opportunities for the companies to expand the business. Manufacturers in the industry are focusing towards production of mats with benefiting and high quality raw materials to provide a high level of relaxation and comfort to the consumers.
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For instance, in 2020, Badra, a yoga brand announced the launch of its eco-friendly yoga mats made of natural rubbers with high quality, stitch labeled, 100% cotton straps for easy storage and carrying. Using real natural rubbers the company has launched three types of mats: TPE, NR, and NBR with each model come in more than 7 colors. The product features high durability, maximum water resistance, adhesion, non-slip function with open cell foaming technology and leaf-texture design. In addition, all products from Badra are PVC free. Moreover, the development of innovative technical solutions by using AI (artificial intelligence) and IoT (Internet of Things) to provide high-quality yoga and exercise mats is further escalating the demand of the product in the market. For instance, in 2021, YogiFi, a smart yoga mat, announced their Make-in-India inaugural launch on Independence Day. YogiFi is a flagship product of Wellnesys, which is embedded with multi-patented sensors and non-intrusive posture tracking technologies to record one’s daily practice while measuring their progress on flexibility, strength, balance etc. YogiFi unifies the fusion of smart mat and computer vision enabled via smartphone app delivering audio visual instructions with real-time feedback in multiple regional languages. YogiFi Mat can also be optionally paired with third-party wearables such as Apple Watch, Fitbit etc., to acquire key vital signs and measure effectiveness of sessions.
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Market Coverage
- Segment Covered-
o By Material
o By End User
o By Distribution Channel
- Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
- Competitive Landscape-ALO, LLC, Hugger Mugger Company, Inc., lululemon athletica Inc., Manduka LLC and Manduka B.V., prAna Living, LLC, and others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
- Who is the leader in the market?
- How are players addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Yoga Mat Market Report Segment
By Material
- PVC
- TPE
- Rubber
- Cotton/Jute
- Others
By End User
- Yoga & Fitness Clubs
- Household
- Others
By Distribution Channel
- Online
- Offline
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