The global woman multivitamins market is anticipated to grow at a significant CAGR during the forecast period (2024-2031). Woman vitamins are the supplements that contain daily vitamins and minerals which are exclusively essential for women. Additionally, these vitamins have several essential nutrients such as all forms of necessary vitamins, folic acid, calcium, iron, DHA, and iodine. The major factor contributing to the growth of the market during the forecast period includes the ability of these vitamins to give all the required nutrients in reduced number of doses. Moreover, the market is also growing due to increasing awareness concerning the health of females. These vitamins are easy to consume which is another factor for the growth of the market. Additionally, the increasing prescription and recommendation by doctors and nutritionists for vitamin supplements are further boosting the growth of the market during the forecast period.
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Further, the growing number of cases reported regarding the deficiency of vital nutrients, especially among menstruating women, is likely to boost the demand for women multivitamins all over the globe. As per the National Diet and Nutrition Survey, in 2018, approximately 25.3% of women in the UK were iron deficient, 24.3% were potassium deficient, and 50.3% had an inadequate dietary intake of selenium. Thus, the growing instances of nutrition deficiencies in women are driving the market growth. This goes along with the growing awareness among the global female population coupled with the growing government initiatives to uplift women’s health. All these factors are likely to augment the global woman multivitamins market growth.
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Market Coverage
Segment Covered-
- By Type
- By Distribution Channel
Regions covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape: Bayer AG, Gaia Herbs, and Pharmavite LLC, among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
- Who is the leader in the market?
- How are players addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Woman Multivitamins Market Report by Segment
By Type
- Gummies
- Capsules
- Tablets
By Distribution Channel
- Online
- Offline
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