The global wireless display market is expected to have significant growth in the near future. Wireless display technology allows users to connect to compatible devices such as a laptop, tablet or smartphone to stream videos, music, films, and apps to larger screens. The technology now supports the much better resolution and 4K content that drives the adoption of wireless display. Increasing adoption of on-demand entertainment and simplified setup process and easy to connect are further fuelling the market growth. Further, the growth in the market is attributed to increasing demand for over the top (OTT) media services across the globe. However, due to the availability of alternative devices such as HDMI cables can limit the growth of the wireless display market. Further, primary reasons hindering the growth of the market include high production costs, budget constraints, and technical complexities.
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The market is segmented on the basis of offering and technology. On the basis of offering, the market is segmented into hardware and software. On the basis of technology, the market is segmented into airplay, google cast, miracast and others. Airplay technology is anticipated to gain popularity in gaming applications and requires multiple high-end graphics. The demand for airplay, google cast, and miracast technology is growing owing to various benefits offered by it including customizable layouts and supports a number of connected users sharing any amount of content on the display simultaneously. Wireless displays are widely used in the consumer sector as consumers are primarily using wireless display devices for streaming entertainment content such as Netflix and Hotstar.
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Geographically, the wireless display market is segmented on the basis of the regions including North America, Europe, Asia-pacific, Rest of the World (RoW). North-America region is the largest contributor to the market owing to increasing adoption of OTT content services such as Netflix and Hulu. The top players in the global wireless display market are Google LLC, Apple Inc, Microsoft Corp. Actiontec Electronics, Inc., Airtame Inc. The companies are introducing various products to stay competitive in the market. For instance, recently (2019), ScreenBeam launched its latest education-based solution, ScreenBeam 1000 EDU. ScreenBeam provides wireless display and collaboration solutions across the globe. Recently launched new 4K wireless display and collaboration solution allows native content sharing without apps on all devices including student Chromebooks. Such continuous development is expected to contribute to the growth of the wireless display market in the near future.
Global Wireless Display Market- Segmentation
By Offering
- Hardware
- Software
By Technology
- Airplay
- Google Cast
- Miracast
- Others
Global Wireless Display Market- Regions
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
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