The global wifi analytics market is anticipated to grow at a significant CAGR during the forecast period. Wifi analytics is the use of Wifi networks to collect data from Wifidevices such as smartphones and laptops, and it includes detailed information on device behaviour. Information from the Wifinetwork’s coverage area, as well as an activity performed via the Wifinetwork’s internet connection, are instances of such device behaviour information. Wifianalytics are being used to assist businesses in creating detailed consumer profiles and better-understanding client behaviour within their venue.
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The growth of the global Wifianalytics market is likely to be influenced by an increase in public wifi deployment, the proliferation of mobile phones, increased investment in wifi analytics, and the use of big data analytics. However, the lack of globally consistent regulatory compliance is expected to limit market expansion. The rise in the use of the Internet of Things (IoT) and mobile-connected smart items, on the other hand, is predicted to provide attractive market expansion potential.
In the field of Wifi analytics, artificial intelligence (AI) and machine learning (ML) has the potential to be game-changers. Wifi analytics solutions now available can provide useful insights into consumer behaviour. AI and machine learning, on the other hand, can automate the analyses, particularly in dense settings like shopping malls, sports stadiums, and hospitals. Furthermore, the development of IoT would give a flood of data for wifi analytics, and AI and ML would allow for faster data processing in such cases.
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Market Coverage
- The market number available for – 2020-2027
- Base year- 2020
- Forecast period- 2021-2027
- Segment Covered-
o By Components
o By Application
o By Deployment Model
o By End-User
- Competitive Landscape: Skyfii Limited; Cloud4Wi, Inc.; GoZone WiFi, LLC; Hughes Network Systems LLC; Fortinet, Inc and others
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominates the market in base year?
- Which segment and region will project fastest growth in the market?
- How COVID-19 impacted the market?
o Recovery Timeline
o Deviation from pre-COVID forecast
o Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Wifi Analytics Market by Segments
By Component
- Solutions
- Service
o Professional Services
o Integration
o Support and Maintenance
o Management Services
By Application
- WifiPresence Analytics
- WifiMarketing Analytics
By Deployment model
- Cloud
- On-premises
By End-User
- Smart Infrastructure
- Retail
- Sports and Entertainment
- Hospitality
- Others
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