The US media and entertainment market is projected to witness considerable growth during the forecast period. The major factors contributing to the growth of the market include the developed ICT infrastructure, which is offering growth to the online platform of the media and entertainment market. The Netflix Inc. is one of the largest online video streaming application across the globe, with having a huge customer base in the US. Along with the online platform, the offline platform, including amusement parks and trade shows have a large contribution in the US media and entertainment industry. According to the Theme Entertainment Association (TEA), in 2016, the US estimated over 100 million attendances in its 10 theme parks in Florida and California. Walt Disney Co., Cedar Fair Entertainment Co., Six Flags Entertainment Corp., Universal Parks & Resorts, and SeaWorld Parks & Entertainment, Inc.
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The media and entertainment market is bifurcated into two types, namely online/digital platform and offline platform. The online platform media and entertainment market includes radio & music, digital signage, theatrical productions, gaming, video streaming, and others. The offline platform media and entertainment market includes events and trade shows, amusement parks, and others. Among these platforms, the online platform of media and entertainment market is estimated to project a significant growth during the forecast period. This growth is backed by the rising demand for video streaming and online gaming across the globe.
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US Media and Entertainment Market Segmentation
By Type
- Online/Digital Platform
- Radio & Music
- Digital Signage
- Theatrical Productions
- Gaming
- Video Streaming
- Others (Virtual Reality and Podcasts)
- Offline Platform
- Events and Trade Shows
- Amusement Parks
- Others (Newspaper/Magazines)
Company Profiles
- Amazon Web Services, Inc.
- AMC Entertainment Holdings, Inc.
- Apple Inc.
- AT&T Inc. (Warner Bros. Entertainment Inc.)
- Cinemark Holdings, Inc.
- Cineplex Inc.
- Eros International PLC
- Facebook, Inc.
- Fox Corp.
- Google LLC
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