US media and entertainment market is projected to grow at a significant CAGR of around 9.8% during the forecast period. The US has a well-developed IT industry, with the presence of largest IT hub ‘Silicon Valley’, having the headquarters of some of the leading IT companies in the country. In media and entertainment industry, the US has the headquarter of Netflix Inc., Hulu, and Amazon Web Services, Inc., which are considered among the most revenue generating companies in the online video streaming market across the globe. Similarly, the North America dominates in the digital signage market, as the country significantly adopts digital signage across various locations such as restaurants, airports, and shopping malls. This is largely impelling the growth of the digital signage market in the US.
Moreover, the US headquarters some of the top music applications companies, such as YouTube and Apple Music. These companies have a significant presence across the globe; however, a huge revenue of these companies is generated from the domestic market. Along with the music applications, the virtual reality and podcasts market marks a huge contribution from the US market. This is majorly due to the fact that the US has been regarded as one of the country will the large adoption of advanced technologies, which in turn, have been augmenting the growth of the virtual reality market in the country.
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US Media and Entertainment Market– Segmentation
Online/Digital Platform
- Radio & Music
- Digital Signage
- Theatrical Productions
- Gaming
- Video Streaming
- Others (Virtual Reality and Podcasts)
Offline Platform
- Events and Trade Shows
- Amusement Parks
- Others (Newspaper/Magazines)
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Company Profiles
- Amazon Web Services, Inc.
- AMC Entertainment Holdings, Inc.
- Apple Inc.
- AT&T Inc. (Warner Bros. Entertainment Inc.)
- Cinemark Holdings, Inc.
- Cineplex Inc.
- Eros International PLC
- Facebook, Inc.
- Fox Corp.
- Google LLC
- Intel Corp.
- LG Electronics Inc.
- Microsoft Corp.
- Netflix Inc.
- Samsung Electronics Co., Ltd.
- Sony Corp. (Sony Pictures Entertainment)
- The New York Times Co.
- The Walt Disney
- Viacom CBS Inc. (Paramount Pictures Corp.)
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