The US indoor navigations & maps market was valued $438 million in 2018, which is further estimated to reach more than $3.1 billion in 2025 at a CAGR of 30.8% during the forecast period. The country has well-developed ICT infrastructure and has witnessed huge adoption of a large number of connected devices. Presence of major players within the country, which include IBM Corp., Google LLC, Apple Inc., and Microsoft Corp., further gives a boost to the growth of the market in the region. Moreover, high internet penetration, which encourages the adoption of connected devices, is one of the factors that is augmenting market growth in the US.
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The US indoor navigations & maps market is segmented on the basis of type, and application. On the basis of technology, the market is further segmented into Bluetooth, Wi-Fi, Ultra-Wideband Technology, and Others. During the forecast period, the market of Bluetooth in indoor navigations & maps systems is estimated to have a major market share at the highest CAGR due to significant adoption of the beacon technology in indoor navigations & maps systems. Further, on the basis of application, the market is segmented into healthcare, retail, manufacturing, energy and utilities, and others.
The major players of the US indoor navigations & maps market include Apple, Inc., Google LLC, IBM Corp., Telefonaktiebolaget LM Ericsson, and Microsoft Corp. These players adopt various US strategies to capitalize on market growth opportunities. Mergers and acquisitions, product launch, geographical expansion, partnerships, and collaborations are the majorly adopted strategies by the market players. For instance, in April 2019, Google LLC launched a new mobile application as ‘WifiRttScan’. The applications are for developers, vendors, universities, and other users for research and test the indoor location mapping features within Android P. Earlier to this, the mobile application was only compatible with Pixel smartphones.
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US Indoor Navigations & Maps Market- Segmentation
By Technology
- Bluetooth
- Wi-Fi
- Ultra-Wideband Technology
- Others (Magnetic Positioning)
By Application
- Healthcare
- Retail
- Manufacturing
- Energy and Utilities
- Others (Transportation)
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