US Gummy Vitamins Market is projected to grow at a modest CAGR of 7.2% during the forecast period. The major aspect that drives the growth of the market includes the presence of the key players operating in the market in the country. These key players are continuously contributing to the growth of the market by adopting several growth strategies such as product launches and innovations for the development of new flavors. For instance, in April 2019, Church & Dwight introduced Vitafusion Organic, a new line of organic supplements, under its brand Vitafusion. The newly launched product includes women’s multi, men’s multi, Vitamin D3, and Vitamin B-12. The novel product launches aid the company to expand its product portfolio in the organic gummy vitamins market as well as serve a large customer base.
The US gummy vitamins market is segmented on the basis of category and product type. Based on the category, the market is segmented as prenatal, kids, and adults. The kid’s segment of the US gummy vitamins market is projected to hold a substantial share in the market over the forecast period. Based on the product type, the market is segmented as single vitamin and multi-vitamin. The single vitamin segment of the market is further segmented into vitamin C, vitamin D, biotin, and others. The multi-vitamin segment of the US gummy vitamins market is projected to hold a substantial share in the market over the forecast period.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
US Gummy Vitamins Market – Segmentation
By Category
- Prenatal
- Kids
- Adults
By Product Type
- Single Vitamin
- Vitamin C
- Vitamin D
- Biotin
- Others
- Multi-Vitamin
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Company Profiles
- ABH Nature’s Products, Inc.
- Amway Corp.
- Bayer AG
- Chruch & Dwight Co. Inc.
- Doctor’s Best, Inc.
- Herbaland
- I’M Healthcare Pvt. Ltd.
- Gummy Vitamins, LLC
- Nature’s Bounty Inc.
- Perrigo Co. PLC
- Pfizer Inc.
- Reckitt Benckiser Group Plc
- SmartyPants, Inc. (Delaware Corp.)
- The Honest Co., Inc.
- Vitafive, LLC
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