The US baby care products market is anticipated to grow at a CAGR of 4.9% over the forecast period. The key factors that drive the growth of the market include the increased consciousness of the parents regarding the serving of safe and nutritious baby products ranging from baby food & beverages to skincare and hair care baby products.
Increased consumer awareness regarding the nutritional diet for babies is estimated to further boost the sale of baby care products and in turn, increase the baby care products industry growth. Besides, changing lifestyles owing to the rising standards of living, improving disposable income, greater availability of these products, and rising number of working mothers further supports the growth of the US baby care products market over the forecast period.
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Moreover, there has been a substantial rise in the preference for organic and natural based products. This has led the manufacturers to innovate and launch more and more natural products which significantly contributes to the growth of the market. Premiumization has further made the consumers go for the highly-priced organic baby food, irrespective of cost hurdles. The presence of key players has majorly contributed to market growth.
Market Coverage
- Market number available for – 2019-2026
- Base year- 2019
- Forecast period- 2020-2026
- Segment Covered- By Product Type, By Distribution Channel
- Country Covered- the US
- Competitive Landscape- Procter & Gamble Co., Kimberly-Clark Corp., Johnson & Johnson Services Inc., Unilever United States, Inc., Avon Products Inc., and Noodle & Boo, LLC
Key questions addressed by the report
- What is the market growth rate?
- Which segment dominates the market in the base year?
- Which segment will project the fastest growth in the market?
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
US Baby Care Products Market – Segmentation
By Product Type
- Baby Food & Beverages
- Cosmetics
- Toiletries & Fragrances
- Others
By Distribution Channel
- Retail & Supermarket
- Online Platform
A full report of US Baby Care Products Market is available at: https://www.omrglobal.com/industry-reports/us-baby-care-products-market
