Global traditional toys and games market is anticipated to grow at a CAGR of 4.2% during the forecast period (2024–2031). The market growth is attributed for rising investments in traditional toys and games manufacturing to full-fill demand, especially in regions expected to create higher demand in the future such as North America, and Asia-Pacific. For instance, The LEGO Group announced a 33,850 m2 expansion at its Monterrey factory. The $500.0 million investment will enhance production capacity to suit long-term demand in the US and abroad. The extension includes a fully automated high-bay warehouse and a facility specialized in assembling and decorating LEGO goods, which will be finished in 2022. The multi-year project will also feature a new molding building, which is expected to open in late 2024 and contribute to a 50.0% increase in manufacturing capacity.
Moreover, the investments are majorly focused towards developing regions, wherein the income and customer base are steadily increasing, and stimulating manufacturers to increase capacity. For instance, in December 2022, Mattel Malaysia Sdn. Bhd. announced its plant expansion to be completed by 2023. MMSB, the world’s largest Hot Wheels production company, is also the exclusive manufacturer of Hot Wheels singles, the best-selling toy worldwide in 2021. The plant’s current average output capacity is around 9.0 million automobiles per week. This targeted, strategic investment aligns with Mattel’s Capital Light strategy, which aims to boost manufacturing capacity, productivity, and technical capabilities while lowering costs and improving operating efficiencies. The plant extension will help Hot Wheels grow, with a projected 20.0% increase in production capacity by 2025.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Product type
- By Material
- By Distribution Channel
- By Age Group
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- LEGO System A/S, Woodfield Baby Products Co. Ltd, Mattel, Inc., Hasbro, Inc., and MGA Entertainment, Inc., among others.
Traditional Toys and Games Market Report Segment
By Product type
- Outdoor and Sports Toys
- Construction Sets
- Dolls and Plush Toys
- Vehicles
- Educational Toys
- Action Figures
- Others
By Material
- Plastic
- Metal
- Textiles
- Wood
By Distribution Chanel
- Hypermarkets/ Supermarkets
- Specialty Retail Stores
- Online Market places
By Age Group
- Years
- 2-4 Years
- 5-8 Years
- 9-14 Years
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Traditional Toys and Games Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Classic International Holdings Ltd
- Clementoni Spa
- Crayola, LLC
- Epoch Co., Ltd
- Funskool (India) Ltd
- Green Toys Inc.
- Kids2, LLC.
- Lusha Systems Inc.
- Manhattan Toy Co.
- Pressman Toy Corp.
- Ravensburger Ltd
- Simba Dickie Group
- Spin Master Ltd
- Tomy Company Ltd
- Woodfield Baby Products Co. Ltd
- Zephyr Toymakers Pvt. Ltd
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