Thailand juicer market is anticipated to grow at a CAGR of 7.0% during the forecast period (2022-2028). A juicer is an electric appliance for extracting juice from fruit or vegetables. It extracts juices by crushing and squeezing the pulp and filtering juice from a thin material that is attached to the unit. The introduction of new juicer, varieties have led the consumption of raw fruits and vegetables easier. There is an extended use and application of juicers to make dough for chapattis, bread, pizza, grinding baby foods, and coffee. The rise in demand for fruit and vegetable juices containing fiber, health awareness campaigns, and the increase in disposable income of people are driving the growth of Thailand juicer market.
Additionally, with the increase in health concerns after the outbreak of the pandemic, the demand for juices is rising day by day. For instance, according to the Nationthailand article published on 16th March 2022, fruit juice export in 2021 rose to 14.3% and was valued at $641 million. In addition, consumer preference toward fresh fruit juice instead of tetra pack drinks containing high preservatives and sugar and innovations towards the development of juicers consuming less power having new features and capacities, and reduce in the cost of the juices are further accelerating the growth of the market. However, the availability of excessive alternative products other than juicers such as mixers, and grinders is expected to restrain the growth of the market.
Some major players in the market include Omega, HUROM India, Breville USA Inc, Cuisinart, Electrolux Vietnam, and Hamilton Beach Brands Co. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships and collaborations, and new product launches, to stay competitive in the market. For instance, in February 2020, Omega, one of the leading brands in home juicing unveiled the new masticating cold press juicer – Cold Press 365 which is designed to make juicing easy and affordable enough and is a breakthrough in juicing technology.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Application
- By Category
- By Distribution Channel
- Competitive Landscape- Omega, HUROM, and Breville, among others.
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Thailand Juicer Market Report by Segment
By Type
- Centrifugal Juicer
- Masticating Juicer
- Triturating Juicer
By Application
- Residential
- Commercial
- Others
By Category
- Electric Juicer
- Manual Juicer
By Distribution Channel
- Retailers
- Hypermarkets
- Supermarkets
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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