The global tequila market is anticipated to grow at a considerable CAGR of 6% during the forecast period. One of the key factors fueling market growth includes the growing competitiveness between the market players. As several key players in the market, companies are advancing, innovating, and launching new products to stay in the competition. For instance, in April 2022, Diago launched Astral Tequila in the US, a super-premium tequila crafted with 100% blue weber agave. Diageo in the same timespan acquired Davos, Astral Tequila was part of that acquisition. However, the product launched has been reintroduced with a new recipe developed at a new distillery, which resulted in new liquid and new packaging. The 750ml bottle comes at a $35 price.
Furthermore, in December 2021, Teremana, Dwayne Johnson’s ultra-premium, small-batch, handmade tequila launched Teremana Añejo. Teremana Añejo will be available in limited quantities throughout North America. Teremana Aejo has a 40% alcohol by volume (80 proof) and a suggested retail price of $39.99 for a 750ml bottle. It’s sold at liquor shops, bars, and restaurants around the United Places, as well as for internet delivery in states where it’s permitted. Teremana Tequila is distributed across the world by Mast-Jägermeister.
In October 2021, Amber Beverage Group (ABG), a global producer and distributor of alcoholic beverages, globally launched an innovative new tequila variant named Rooster Rojo smoked pineapple tequila. The first markets to obtain this pineapple-infused Anejo tequila were Australia, Germany, Russia, the UK, and the US. The product is produced by using only 100% Blue Weber Agave in small batches at the very base of the Vol?an de Tequila. It is bottled at two different strengths including 40% ABV for the US market and 38% ABV for other nations across the globe.
In September 2021, Inspiro Tequila, launched in the US, a new ultra-premium additive-free tequila, meticulously crafted from hand-selected 100% Blue Weber Agave.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Type
- By Grade
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- including Amber Beverage Group Holding S.à r.l., Diageo Plc, El Grado Tequila, Jose Cuervo, Tequila Arette, and others.
Tequila Market Report Segment
By Type
- Blanco
- Reposado
- Anejo
- Others
By Grade
- Value
- Premium
- High-End Premium
- Super-Premium
By Distribution Channel
- On-Trade
- Off-Trade
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Tequila Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Ambhar Tequila
- Bacardi Limited
- Beam Suntory Inc. (Suntory Beverage & Food Ltd.)
- Brown-Forman Corp.
- Campari Group
- Casa Aceves
- Constellation Brands, Inc.
- Diageo Plc
- Dos Lunas
- El Agave Artesanal
- Heaven Hill Distilleries, Inc.
- Pernod Ricard S.A.
- Sazerac Company Inc.
- Tequila Arette
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