Tag Archives: Sainsbury’s praises Aldi’s price match performance as proof that its value drive is paying off

Sainsbury’s praises Aldi’s price match performance as proof that its value drive is paying off

Sainsbury’s says its latest value-oriented approach is making “strong early progress,” and CEO Simon Roberts claims to be “completely focused” on responding to consumer needs. In November, the supermarket unveiled its redesigned plan, promising to put “high quality, great value food wherever and however customers want to shop with us,” according to the company. The company […]