The global customer data platform market is anticipated to grow at a considerable CAGR of 16.9% during the forecast period. CDP is a packaged software that combines data from multiple tools to create a single centralized customer database accessible by other systems to analyze, track, and manage customer interactions. It is designed for marketing applications such as […]
Tag Archives: Customer Data Platform Market
The Customer Data Platform Market size is expected to grow at an annual average of 33% during 2021-2027. The Customer Data Platform (CDP) is packaged software that creates a unified, persistent customer database that can be accessed from other systems. This customer data is pulled from a variety of sources to create specific customer profiles. […]
Customer Data Platform (CDP) is a marketer-based management system. It creates a persistent, unified customer database that is accessible to other systems. CDPs also compete with data quality and management tools used by IT departments to build enterprise data warehouses and with marketing agencies that build and maintain databases for their clients, the report found. […]
Customer Data Platform (CDP) is a marketer-based management system. It creates a persistent, unified customer database that is accessible to other systems. CDPs also compete with data quality and management tools used by IT departments to build enterprise data warehouses and with marketing agencies that build and maintain databases for their clients, the report found. […]