The global customer data platform market is anticipated to grow at a considerable CAGR of 16.9% during the forecast period. CDP is a packaged software that combines data from multiple tools to create a single centralized customer database accessible by other systems to analyze, track, and manage customer interactions. It is designed for marketing applications such as […]
Tag Archives: Customer Data Platform (CDP) Market
Customer data platform (CDP) market is expected to grow at a significant CAGR during the forecast period. The use of CDP solutions and services is projected to be driven by several factors, including increased expenditure on marketing and advertising by businesses, a changing landscape of consumer intelligence to drive market, and the proliferation of customer […]