Sugar-free carbonated drinks market is anticipated to grow at a significant CAGR of 7.4% during the forecast period. Sugar-free carbonated drinks are low-calorie drinks with added natural or artificial flavors, coloring, preservatives, and other ingredients. The high consumption of sugar in regular drinks may lead to obesity due to which many other diseases may occur. The rising cases of obesity among people are increasing the adoption of sugar-free carbonated drinks which led to the growth of the market. For instance, according to the Centers for Disease Control and Prevention (CDC), US obesity prevalence increased from 30.5% to 41.9%. During the same time, the prevalence of severe obesity increased from 4.7% to 9.2%. The estimated annual medical cost of obesity in the US was nearly $173 billion in 2019. Medical costs for adults who had obesity were $1,861 higher than medical costs for people with a healthy weight.
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Segmental Outlook
The global sugar-free carbonated drinks market is segmented based on type, flavor, and distribution channel. Based on the type, the market is segmented into soft drinks, energy drinks, sports drinks, and carbonated water. Based on the flavor, the market is segmented into cola, lime, orange, lemonade, and others. Based on the distribution channel, the market is sub-segmented into online and offline. Among the type, the soft drink sub-segment is expected to hold a prominent share in the growth of the global sugar-free carbonated drinks market. Further, the sports drink sub-segment is expected to be the fastest-growing segment in the global sugar-free carbonated drinks market during the forecast period.
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The soft drinks sub-segment is expected to hold a prominent share in the global sugar-free carbonated drinks market during the forecast period. The high preference and consumption of soft drinks across the globe increase the demand for sugar-free carbonated soft drinks. According to the Department of Health, State Government of Victoria, Australia, soft drinks are commonly sold in 600 ml bottles, which means people are consuming up to 16 teaspoons of sugar with each large sugary drink. Due to increased sugar intake, people faced many health issues due to which the demand for sugar-free carbonated soft drinks increased which made producers focus on sugar-free carbonated drinks and introduce new alternatives to satisfy consumers’ demand. For instance, in October 2021, Coca-Cola introduced a sugar-free drink, Coca-Cola Zero Sugar Cherry. The new zero-calorie sparkling beverage features a balanced combination of the crisp, delicious taste of favorite Coca-Cola Zero Sugar with the aroma of cherry.
by Type (Soft Drinks, Energy Drinks, Sports Drinks, and Carbonated Water),
by Flavor (Cola, Lime, Orange, Lemonade, and Others), and
by Distribution Channel (Online and Offline)
Market Players Outlook
The major companies serving the global sugar-free carbonated drinks market include AriZona Beverages USA, LLC, Asahi Group Holdings, Ltd., BlueTriton Brands, Inc., LaCroix Beverages, Inc., The Coca-Cola Co, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in May 2022, Evian launched a carbonated variant sparkling water range with a bubbly ad campaign spanning out-of-home (OOH), social, digital, PR and sampling, as well as five electric buses decked out in custom branding.
The Report Covers
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global sugar-free carbonated drinks market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying ‘who-stands-where’ in the market.
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