The global stuffed animal & plush toys market is anticipated to grow at a considerable CAGR of 4.2% during the forecast period (2024-2031). The offline distribution channel was the largest segment in the stuffed animal & plush toys market. Offline distribution channels include gift stores, toy stores, hypermarkets, specialty stores, and others. The availability of a wide range of products in these stores is the key growth-driving factor for the segment. Moreover, various offers and discounts on branded products and store assistants provided by these stores will boost segment growth.
Online channel is expected to be the fastest-growing segment in the market. The rapidly expanding e-commerce sector, especially in emerging regions, and the rising number of internet and smartphone users are the key factors driving product sales through online platforms. These platforms also provide home delivery, a number of payment options, such as cash on delivery (COD), which will drive the segment further. Moreover, online channels offer 24*7 service. Soft toys are a good companion for young ones, including toddlers and babies. They are specially made for young children out of textile fabrics and stuffed with a soft material that the young ones love to cuddle, hug, and play with them. Soft toys encourage the social and emotional growth of children and help in developing sensory skills. These toys are also known as stuffed toys and are made in various forms, dolls, legendary creatures, resembling animals, human beings, and others.
Although stuffed toys are designed for children, the product does not have to be exclusively intended for playing; it can also be used as a decorative gift for parties and occasions. Manufacturers have been consistently putting their emphasis on scaling the production units of soft toys to cater to a more significant child population across the globe. The company also focuses on investing in wooden categories of toys in the coming years. Soft toys provide the young population with comfort and safety.
The rising population of children has led to greater adoption of soft toys amongst toddlers and infants who often love to cuddle and play with them. Soft toys make the kids engaged with them, which has driven the demand in the global market. These soft toys allow the kids to gain a sense of control over their world and freely express their feelings and emotions. Moreover, with the expansion of TVs and digital media channels like Disney plus and cartoon networks, the demand for fictional characters is rising, which has induced the demand for soft toys.
Manufacturing of soft toys requires plastic made from crude oil, impacting both the environment and human health. The fabrics used in the manufacture of soft toys often lack quality, which might adversely affect the demand for soft toys in the market and lead to restraining growth. For instance, in November 2020, Luki Lab, a division of Strottman International, launched two creative lines of toys named Gojo adventure and Pinxies in the period of kids Christmas celebrations.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Product Type
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- The LEGO Group, Mattel, Inc., Hasbro, Inc., Playmates Toys Limited, Tomy Company, Ltd, Kenner Products, and others.
Stuffed Animal & Plush Toys Market Report Segment
By Product Type
- Traditional Stuffed Animals
- Cartoon Toys
- Battery Operated
- Action Figures & Model Play
- Dolls & Playsets
- Puppets
- Others (Customizable Stuffed Animals and Special Future Plush Toys)
By Distribution Channel
- Online
- Offline
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Stuffed Animal & Plush Toys Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Bandai Namco Holdings Inc.
- Budsies, LLC
- GIANTmicrobes
- Hasbro, Inc.
- Jazwares, Inc.
- Kenner Products (Kenner)
- Lego A/S (The Lego Group)
- Mattel, Inc.
- The National Entertainment Collectibles Association (NECA)
- Playmates Toys Ltd.
- The Simba Dickie Group
- Spin Master
- Tomy Company, Ltd.
- Tru Kids, Inc.
- Funko Inc.
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