The global social casino market is anticipated to grow at a CAGR of 8.2% during the forecast period. Product innovation is a key trend in gaining popularity in the social casino market. Major players in the social casino industry are concentrating on creating new products to improve their market share. For instance, in July 2020, The Mill Adventure, a UK-based company that provides a complete gaming platform, including licenses and operations, for rapid deployment and success in iGaming, together with Casinobud, launched an innovative casino syndicate product called Casinobud.com, which is a new social casino concept and world first online syndicate betting feature for a video slot and live casino products. Casinobud.com offers users a brand new social gaming environment that enables them to play casino games in groups, pooling their money to aim for collaborative wins. With the help of a sophisticated interface, the function enables users to play online with friends or other casinobud users, with one player serving as captain and the others following the action. Sessions may also be live-streamed on Twitch, making them accessible to those who do not use Casinobud.
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Social casino game companies, such as Moon Active, have looked to adapt traditional casino games with other gaming genres to increase their appeal and adapt to user expectations as mobile games have evolved. For example, Coin Master, created by Moon Active, combines slot machine gaming with world-building and competitive play, where players can attack or befriend other players in the app to earn more virtual coins. Through in-app purchases and microtransactions, Coin Master saw players spend $4.4 billion in 2021 and, in 2022, was the sixth-highest game in the world for consumer spending. The further implementation of social experiences and multiplayer engagement into social casino games through a sense of progression and approachable user interfaces will play a key role in adapting the market to younger audiences and address evolving expectations of features in mobile gaming.
Global Social Casino Market Report Segment
By Type
- Casual Games
- Free Games
- Turn-Based Games
By Application
- Free
- Toll
By Game Type
- Slots
- Poker
- Table Games
- Bingo
By End-User
- Gaming Population
- Mobile Users
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Social Casino Market Report Segment by Region
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Middle East & Africa
- Latin America
Company Profiles
- Aristocrat Leisure Ltd.
- Churchill Downs Incorporated
- Creatiosoft Solutions Pvt Ltd.
- Dab Gaming Ltd
- DOUBLEUGAMES Co., Ltd.
- Ellmount Entertainment Ltd.
- Huuuge Games
- KamaGames
- PLAYSTUDIOS INC.
- Playtika Ltd.
- Ruby Seven Studios
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