The global protein bars market is anticipated to grow at a considerable CAGR of around 6% during the forecast period (2024-2031). An important element that supports fitness progress is protein. Hence, consumers’ preference for opting for weight management and energy products, such as protein bars, is increased to remain fit and healthy. Due to the high nutrition levels present in them, protein bars are gaining more attention among health-conscious consumers.
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Moreover, protein bars provide the ideal protein balance required for a healthy lifestyle. Additionally, consumers currently are taking supplements with meals hence, supplementing meals with bars is anticipated to increase protein intake, without adding not needed calories or carbohydrates. The ongoing fitness trends in the population of all age groups are anticipated to increase the demand for protein bars, as protein bars play an important role in providing essential nutrients and proteins that are necessary for the functioning of the body, it also helps in increasing energy levels, and enhancing muscle mass. For instance, in November 2021, General Mills, Inc expanded its product portfolio with addition of new dual-textured Nature Valley Protein Crunch bars. The protein bars are available in peanut butter and chocolate peanut butter varieties.
In 2020, Nestle S.A. launched a pea protein bar, that is a new range of its YES snack bars. It is a combination of nuts and peas, and this snack bar contains 10g of protein. The company launched these snacks in different flavors such as Almond, Peanut, and Double Dark Chocolate and Cashew, Blueberry, and Dark Chocolate. The newly launched protein bars are made of wholesome ingredients, are high in fiber, use no artificial colors or preservatives, and are a gluten-free product that is suitable for vegetarians.
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Market Coverage
- Segment Covered-
o By Type
o By Source
o By Distribution Channel
- Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
- Competitive Landscape- Clif Bar & Co., General Mills Inc., Glanbia Nutritionals, GNC Holdings, LLC, Inc, Mondel?z Global LLC, Kellogg Co., The Bountiful Co., Verb Energy Inc., and others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Protein Bars Market Report Segment
By Type
- Gluten-free protein bars
- Vegetarian protein bars
- Sports nutrition bars
- Others
By Source
- Animal Protein
- Plant Protein
By Distribution Channel
- Supermarkets/Hypermarkets
- Specialist Retail Stores
- Convenience Stores
- Online Stores
- Other
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