Programmatic advertising is the process of targeted advertising to a specific audience based on data collected over the Internet about the interests and locations of a specific audience. With specific targeting, advertisers ensure that their products/services are considerably more likely to be utilized than the general audience who may not need the product at all than seeing the ad.
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Key Market Players
- Adconion Media Group
- AppNexus
- BrightRoll
- Convertro
- Criteo
Programmatic Display Advertising Market- By Device
Mobile devices
Desktops
Retail displays
others
Programmatic Display Advertising Market -By Trading Channels
Hybrid
Direct deals
Automated deals
Open real-time bidding
Private real-time bidding
Scope of the Report
The research study analyzes the global Programmatic Display Advertising industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:
Recent Developments
o Market Overview and growth analysis
o Import and Export Overview
o Volume Analysis
o Current Market Trends and Future Outlook
o Market Opportunistic and Attractive Investment Segment
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Geographic Coverage
o North America Market Size and/or Volume
o Latin America Market Size and/or Volume
o Europe Market Size and/or Volume
o Asia-Pacific Market Size and/or Volume
o Rest of the world Market Size and/or Volume
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