The global probiotics supplement market is anticipated to grow at a significant CAGR of 7.2% during the forecast period (2022-2028). The rising consumer awareness for healthcare and fitness with rising disposable income, are likely to drive the market growth. Probiotics enable to maintenance of a healthy balance of gut flora and have been linked to a variety of health advantages, including weight loss, digestive health, and immunological function. The market players claims several benefits of using probiotic supplements products, such as reducing gastrointestinal discomfort, improving immune health, relieving constipation, or avoiding the common cold. Such claims are not supported by any scientific evidence and are therefore prohibited as deceptive advertising by the Federal Trade Commission in the US. In 2019, the European Food Safety Authority has rejected multiple applications for approval of health claims by European makers of probiotic dietary supplements citing a lack of proof of a beneficial mechanism or efficacy. Thus, stringent government regulations are expected to restrain the growth of the market.
Males are the dominating end-user of probiotic supplements as the majority of suppliers offering are men-focused health supplements. The category revenue is predicted to be boosted by the adoption of gastrointestinal and gut health, immune system, urinary tract infection, oral health, and bone health supplements among males. The market for female is primarily driven by vaginal and pregnancy care supplements. More than 70% of women globally suffer from yeast infection, that presents huge prospects for supplement companies to produce vaginal health products. With the rise in digestive issues and chronic diseases such as ulcerative colitis and Crohn’s disease amongst both genders, probiotic dietary supplements are becoming increasingly important.
Some major players in the market include Nestle S.A., Lifeway Foods Inc., Valio Ltd., Mother Dairy, Yakult Honsha Co. Ltd., and others. The market players are serving significantly in the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships and collaborations, and new product launches, in order to stay competitive in the market. For instance
- In April 2019, Amway had launched a new probiotics supplement- Nutrilite Balance Within. This is a dietary supplement that aids in the delivery of probiotics to the human body at clinically established amounts for gut and immunological health.
- In April 2019, Biocodex USA, a pharmaceutical firm had developed FlorastorBaby. It is a daily probiotic supplement specially intended to boost a baby’s digestive and immunological systems during the first year of life. Florastor is a yeast-based probiotic with Saccharomyces boulardii lyo CNCM I-745 as well.
- In September 2020, Prorganiq has released a new dietary supplement called 24-in-1 Mega Superfoods. Thisnew product contains a patent formula of 24 different important greens, veggies, fruits, and herbs.
- In March 2021, Zomato, an Indian food delivery service, has announced the launch of its own range of functional foods and nutritional supplements in India.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape– Nestle S.A., Lifeway Foods Inc., Valio Ltd., Mother Dairy, Yakult Honsha Co. Ltd., and others.
A full report Probiotics Supplement Market of is available at: https://orionmarketreports.com/probiotics-supplement-market/94920/
Global Probiotics Supplement Market Report by Segment
By Type
- Bifidobacterium
- Lactobacillus
- Others
By Distribution Channel
- Drug Store
- Supermarkets
- Online
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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