The global probiotic powder market is expected to grow at a significant CAGR during the forecast period (2021-2027). When consumed in sufficient amounts, probiotics have beneficial effects on the body, including better gut health and reduced intestinal inflammation. Probiotics are important in preventive healthcare as they improve the immune system, which supports to prevent disease. The probiotics powder market is driven by consumer demand for health-related products, particularly among the younger population. Functional foods and beverages contain probiotics. Probiotic usage increased exponentially in 2020, according to a survey done by Natural Marketing Institute in May 2020. According to the poll, the number of probiotic users in the United States climbed by 66%, while new users in Italy increased by 188%, and probiotic users in China increased by 108% in May 2020 compared to the previous six months. As a result, the quick increase of probiotic consumers in 2020 enhanced market growth significantly.
Millennials consume the most probiotics owing to their increased awareness of health and wellness as a result of multi-channel advertising, which has a significant impact on their consumption patterns. Probiotic supplements are the most popular condition-specific supplement category in mass-market retail stores in the US. This demonstrates that consumers are aware of the benefits of probiotic supplementation. As they are digitally adept, millennials keep up with health-related information and try to adjust their routines and eating habits accordingly. This is driving up demand for probiotic supplements, which is projected to drive the global probiotics powder market in the near future.
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The key companies operating in the industry are highly inclined towards the adoption of different growth strategies including capacity expansion, partnerships, mergers and acquisitions, geographical expansion, new product launch, and product innovation to remain competitive in the marketplace. For instance, in June 2020, Organic India (Boulder, CO) has launched a psyllium pre & probiotic fibre powder in three flavours: orange, cinnamon spice, and original, which can be utilised in baked products, smoothies, and other applications. The blends offer five-in-one benefits including Organic prebiotic fibre for a healthy gut; Triphala, a blend of three Ayurvedic herbs-amla, bibhitaki, and haritaki-to aid digestion and nutrient absorption; and heat-stable probiotics.
Market Coverage
- The market number available for – 2020-2027
- Base year- 2020
- Forecast period- 2021-2027
Segment Covered-
- By Type
- By Application
Regions covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape: Nestle SA, and Danone SA, among others.
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Global Probiotic Powder Market Report by Segment
By Type
- Bifidobacterium
- Lactobacillus
- Others
By Application
- Food and Beverage
- Pharmaceuticals
- Dietary Supplements
- Others
Global Probiotic Powder Market Report by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East & Africa
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