Pregnancy tracking and postpartum care apps market is anticipated to grow at a considerable CAGR of 5.3% during the forecast period (2024-2031). The global pregnancy tracking and postpartum care app market is expanding owing to increased digital health awareness, convenience, and technological advancements. The COVID-19 pandemic has accelerated adoption, with smartphones and internet connectivity making these apps more accessible and personalized.
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Pregnancy tracking and postpartum care apps provide valuable support and information for expectant mothers and new parents,, providing evidence-based information and guidance, enabling informed healthcare decisions, improved health outcomes, and sustainable development goals target achievement. According to the World Health Organization (WHO) in January 2024, the global commitments for the Sustainable Development Goals by 2030 include reducing the maternal mortality ratio to less than 70 fatalitiesper 100,000 live births and ensuring that no country has a maternal mortality rate more than twice the global average. Additionally, the goal is to end preventable deaths of newborns and children under 5 years of age, aiming for a neonatal mortality rate as low as 12 deaths per 1,000 live births and an under-5 mortality rate as low as 25 deaths per 1,000 live births.
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- Market Coverage
- Market number available for – 2024-2030
- Base year- 2023
- Forecast period- 2024-2030
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Key Strategy AnalysisMarket Segmentation
Global Pregnancy Tracking and Postpartum Care Apps Market by Application
- Pre-partum
- Post-partum
Global Pregnancy Tracking and Postpartum Care Apps Market by Device
- Smartphones
- Tablets
- Others(Smartwatches)
Global Pregnancy Tracking and Postpartum Care Apps Market by Platform
- Android
- iOS
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
- Latin America
- The Middle East & Africa
Company Profiles
- Apple Inc.
- Baby2Body Ltd.
- BabySparks, Inc.
- BabyChakra App
- Calmbirth Pty Ltd
- CareClinic
- Clue
- Everyday Health, Inc.
- Inc.
- K Health, Inc.
- Kindara Inc.
- LACTAPP WOMEN HEALTH, S.LMedisafe Project Ltd.
- Mom Soft LLCMyFitnessPal, Inc.
- Ovuline, Inc.Philips Consumer Lifestyle B.V
- Propel Pharmacy, LLC
- The Bump
- WebMD LLC
- Calmbirth Pt Ltd.
- Baby2Body Ltd.
- NAVER WEBTOON Ltd.
- Flo Health Inc.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global pregnancy tracking and postpartum care apps market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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