The global PVP in cosmetic market is anticipated to grow at a CAGR of 9.0% during the forecast period (2022-2028). The major factor expected to drive the market growth is the rising investment in R&D activities, product innovation and growing competition among business rivals to expand its regional as well as customer base. In addition, supportive government policies and incentives, as well as favorable laws, and an increase in the spending capacity of customers with the rise in disposable income are some factors that propel the growth of the global PVP in cosmetic market during the forecast period. Furthermore, the rise in awareness about hygiene, increase in the demand for disinfectants, and the rising geriatric population growth of the PVP in the cosmetic market in the forecast period. Moreover, it’s used as a binder, film former, hair fixative, dispersing agent, surfactant, viscosity enhancer, and stabilizer in different cosmetic products, few products that are prepared with PVP include hair setting lotions, eye shadows, eyeliners, shampoos, hair sprays, mascara, lipsticks, nail polishes, shaving creams, and moisturizers. These are some factors that drive the growth of the global PVP in cosmetic market.
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Some major players in the market include Ashland Global Holdings Inc., BASF SE, and Boai NKY Pharmaceuticals Ltd., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in January 2020, Ashland Global Holding Inc. agreed to the acquisition of the personal care business of Schülke & Mayr GmbH, a portfolio company of the global investment organization EQT. The acquisition is to strengthen the company’s consumer business portfolio.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Product
- By Type
- By Application
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Ashland Global Holdings Inc., BASF SE, and Boai NKY Pharmaceuticals Ltd., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global PVP in Cosmetic Market Report by Segment
By Product
- Industrial Grade
- Pharmaceutical Grade
By Type
- PVP K-15
- PVP K-30
- PVP K-60
- PVP K-90
- Others
By Application
- Skin Care
- Hair Care
- Make-Up
- Perfumes
- Oral Cosmetics
- Others
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