The global parenting app market is anticipated to grow at a CAGR of 14.6% during the forecast period (2024-2031). Pregnancy tracking, baby development, and milestone tracking, breastfeeding and feeding, sleep and baby monitor, and parenting tips and advice apps are available for parents to access. These apps provide information on pregnancy stages, fetal development, owing to dates, baby names, developmental milestones, growth, and changes. They additionally include tips for feeding, nutritional advice, sleep patterns and audio and video feeds, in addition to articles and tips on child behavior, health, and safety. Furthermore, the market’s growth is attributed to growing concern for digital well-being across the globe. Children’s increased usage of digital gadgets has created concerns about their internet safety, screen time, and exposure to unsuitable content. Parental control apps that provide complete solutions address these problems. For instance, in September 2023, AirDroid Parent Control,launched latest innovation, AirDroid Parental Control Web version. This game-changing innovation enables parents to protect their children’s digital well-being anywhere, including on mobile phones, additionally on web browsers. AirDroid Parental Control Web offers features such as remote monitoring, activity reports, synchronization of app notifications, and real-time alerts. Remote monitoring enables parents to view and listen to their children’s surroundings remotely. Activity reports provide detailed information on device usage. App notifications can be synced and alerts can be received in real-time.
Furthermore, Parenting resources are becoming increasingly digitalized, providing parents with easier access to information, updates, and parenting communities. Mobile apps are a popular means of accessing these resources. In July 2022, UNICEF, joined with the Ministry of Health, Ministry of Labour and Social Policy and Ministry of Education and Science, released “Bebbo”, the first mobile parenting application designed to support parents and other caregivers of children from 0 to 6 years old.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Type
- By Deployment
- By Operating Systems
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- includes Human Improvement Project, Kinedu, Med Art Studios (Sprout Baby), National Media Group, Parent Cue, and others.
Parenting App Market Report Segment
By Type
- Baby Tracker Apps
- Co-parenting Apps
- Baby care apps
- Others (Educational Apps for Children, and Meal Planning and Nutrition Apps)
By Deployment
- On-premise
- Cloud
By Operating Systems
- Android (Google)
- IOS (Apple)
- Others (Web-Based Apps, and Cross-Platform Apps)
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Parenting App Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Human Improvement Project
- Kinedu
- Med Art Studios (Sprout Baby)
- National Media Group
- Parent Cue
- Peanut App Ltd.
- Playfully LLC
- Tinybeans USA Ltd.
- Winnie, Inc.
- Weduc UK Ltd.
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