Parenting app market is anticipated to grow at a CAGR of 14.6% during the forecast period (2023-2030). The market’s growth is attributed to increasing adoption of smartphone. widespread smartphone ownership, particularly in economically developed nations such as the US and the European Union, provides a significant user base for parenting apps. Its widespread availability expands the scope and influence of such applications. According to the National Institute of Health (gov.), in July 2023, digital health is a growing field, and eHealth measures are becoming increasingly popular. Smartphones are estimated to be owned by over 50% of the world’s population (~4.3 billion people by 2023), with smartphone ownership averaging over 75% in countries with high-level economies such as the United States and the European Union. In the US and Europe, 96% and 75% of adults aged 18-29 own a smartphone and use the internet every day, respectively. Apps are being used increasingly to promote and maintain health. Many apps target parents and children for child health promotion and well-being. Research has shown that health promotion activities for child health have a long-term impact on health, such as mental health, physical activity, nutrition, and risk behavior prevention.
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The global parenting app market is segmented on the type, deployment, and application. Based on the type, the market is sub-segmented into baby tracker apps, co-parenting apps, baby care apps, and others. Based on the deployment, the market is sub-segmented into on-premise, and cloud. Furthermore, on the basis of application, the market is sub-segmented into android, IOS, and others. The cloud subcategory is expected to capture a significant portion of the market share within the deployment segment. This is attributed to the tools are in high demand owing to the fact that they are hosted remotely on the vendor’s server and are exceptionally stable with little downtime. The software is available on a subscription basis for one month.
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- Market Coverage
- Market number available for – 2023-2029
- Base year- 2022
- Forecast period- 2023-2029
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Global Parenting App Market by Route of Type
- Baby Tracker Apps
- Co-parenting Apps
- Baby care apps
- Others
Global Parenting App Market by Deployment
- On-premise
- Cloud
Global Parenting App Market by Operating Systems
- Android (Google)
- IOS (Apple)
- Others (Web-Based Apps, and Cross-Platform Apps)
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- Human Improvement Project
- Kinedu
- Med Art Studios (Sprout Baby)
- National Media Group
- Parent Cue
- Peanut App Ltd.
- Playfully LLC
- Tinybeans USA Ltd.
- Winnie, Inc.
- Weduc UK Ltd.
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global parenting app market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies. Competitive strategies by identifying ‘who-stands-where’ in the market.
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