The global outbound telemarketing market is expected to grow at a significant CAGR during the forecast period. Outbound Telemarketing is a marketing technique to develop new customers/clients and also retain existing clients. Basically, telemarketing is the direct marketing to potential customers of goods and services with the help of the internet, telephone, or fax. Outbound telemarketing is predominantly used in various sectors such as financial services, IT & Telecom, Banking, and Insurance, where this sector is projected to influence customers to purchase their products and services.
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The major factor driving the Global Outbound Telemarketing Market include increasing global urbanization, rising digitization, increasing technological advancement, increasing sales of network and communication, and improved supply chain among the local merchants. As global urbanization increases, it will increase the demand for telemarketing with the growing technological advancement, which significantly impacts the growth of the market.
The rising trends for digitization propel the demand for digital devices, systems, and operations that allow more consumers to adopt outbound telemarketing features. Thus, this factor is expected to raise the growth of the global outbound telemarketing market at a significant rate. The major players operating in the market include TeleTech Holdings Inc., Atento S.A., Concentrix Corp., Alorica Inc., and Teleperformance Group, Inc, among others. In order to maintain a strong position in the market, these market players are adopting various strategic moves, such as product launches, partnerships, collaborations, and mergers and acquisitions.
Global Outbound Telemarketing Market Report Segmentation
By Type
o Business to Business
o Business to Consumer
By Vertical
o BFSI
o IT & Telecom
o Government
o Consumer Goods and Retail
o Others
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Outbound Telemarketing Market Report Segment by Region
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Middle East & Africa
- Latin America
Company Profiles
- TeleTech Holdings Inc.
- Atento S.A.
- Concentrix Corp.
- Alorica Inc.
- Teleperformance Group, Inc.
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