The global organic soap market is anticipated to grow at a CAGR of 7.5% during the forecast period (2022-2028). The major factor expected to drive the market growth is the rise in awareness about harmful chemical compounds in traditional soaps, and an increase in skin allergies, and diseases globally. In addition, investments in research for new soaps suitable for all skin type with low-cost ingredients, the introduction of a new product range, attractive packaging, and online sales channels creates opportunities for new players in the market. These factors also support the market to grow further during the forecast period. An increase in per-capita income, endorsement by celebrities, startups providing organic products through websites which is further expected to drive the market growth during the forecast period.
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Some major players in the market include Johnson & Johnson Services, Inc., Procter & Gamble Co., and Unilever Plc., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in 2021, Neal’s Yard Remedies announced the launch of a “Beauty Box” for winters, the beauty box is a whole package of organic and natural products for consumers. Further, the company added that the strategy behind the new launch is to offer consumers a range of organic product and develop the company’s brand as a pure natural and organic product, which will target a large group of consumers and will support in expansion of the business. Further, in 2020, Johnson & Johnson Pharmaceutical industry company announced the launch of cottonTouch head-to-toe bath baby care products, according to the company, these products are completely natural and organic in nature. Further, the company added that the strategy behind the new innovation of the baby product is to develop a brand image of the company as a baby-care products company.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Organic Level
- By Skin Type
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Johnson & Johnson Services, Inc., Procter & Gamble Co., and Unilever Plc., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Organic Soaps Market Report by Segment
By Type
- Liquid Soap
- Bar Soap
- Paper Soap
By Organic Level
- 70% Organic
- 95% Organic
- 100% Organic
By Skin Type
- Dry
- Oily
- Normal
- Combination Skin
By Distribution Channel
- Supermarket/Hypermarket
- Specialty Stores
- Online Retailers
- Others
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