The global online sports retailer market is anticipated to grow at a significant CAGR of 9.8% during the forecast period (2024-2031). One of the main factors driving the market growth are increasing digital transformation and the shift in consumer shopping behavior toward increased online shopping as a result of the COVID-19 pandemic. Puma’s e-commerce business, sales increased by 2.2% in 2022.Puma SE retail sales was $2137.16 million. Adidas AG’s e-commerce grew by 10% in 2022 to $5056.5 million than $4592.1 million in 2021, and combined retail and e-commerce sales, was 39% in 2022.
In addition, there is growing demand for personalized content, frictionless checkout, seamless order tracking, and access to sports equipment and apparel. The key players are launching programs and applications to spread awareness and promote marketing, which is encouraging sales in the market. For instance, in 2022, Adidas AG launched a membership program adiClub, with an updated visual identity.adiClub membership program reached 303 million members across the 50 countries. Members collect points from interactions across all the touchpoints such as .com, apps, retail stores, enabling them to climb levels and unlock rewards, including personalized experiences.
Additionaly, in 2022, Adidas AG launched a new redemption feature in seven countries including Argentina, Brazil, Canada, Colombia, Mexico, the UK and the US and introduced six ways for members to spend the collected points such as Money-can’t-buy products, raffles, vouchers, partner offers, Golden Tickets, and donations. Also, in 2022, Puma launched the PUMA shopping app, which is intended to provide the most loyal customers with access to the latest PUMA products, exclusive services and brand content in India, the US, UK, and Japan.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Type
- By Application
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape-Includes Nike, Inc., Walmart Inc., PUMA SE, Decathlon USA LLC, DICK’S Sporting Goods, Inc., and others.
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Online Sports Retailer Market Report Segment
By Type
- Sports Equipment
- Sports Apparel
- Sports Footwear
- Other
By Application
- Men
- Women
- Children
- South Korea
- Rest of APAC
Company Profiles
- Academy, Ltd.
- ADIDAS AG
- Alibaba Group Holding Ltd.
- Amer Sports Corp.
- ASICS
- Big 5 Corp.
- BPS Direct, LLC
- Columbia Sportswear Company
- Hibbett Sports, Inc.
- Mizuno USA, Inc.
- Modells Sporting Goods Online, Inc.
- Recreational Equipment, Inc.
- SportsDirect
- Topgolf Callaway Brands Corp.
- Under Armour, Inc.
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