The global oat-based snacks market is anticipated to grow at a considerable CAGR of 4.4% during the forecast period. A rising shift in consumer preference towards convenient and healthy on-the-go breakfast snacks is considered to be the primary factor driving the growth of the oat-based snacks market. On-the-go breakfast snack products are progressively becoming popular in the search for high energy content in small packaging among working-class people and teenagers. People are increasingly becoming aware of the high nutritional value offered by oat-based snacks. Along with this, the innovation in these products has provided consumers with the convenience of storage, quick usage, and easy provision for nutrition and fiber to motivate the global demand for oat-based snacks in the market.
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As a result, manufacturers in the industry are focusing on providing on-the-go breakfast snacking options with oats as their main ingredient to serve the rising demand for healthy and nutritious food. For instance, in 2021, Happi Free From extended its product range into the snack category by the launch of a new on-the-go range of oat milk chocolate snacks. The new Happi Oat M!lk Chocolate Nibbles is a vegan snack that is available in three variants: jumbo raisins, almonds, and vegan honeycomb. Furthermore, in 2019, Nature’s Bakery announced the launch of Oatmeal Crumble Bar, combining breakfast-inspired ingredients with a convenient on-the-go snack. Oatmeal Crumble Bar contains 3g of hunger-fighting fiber which deliver a good start to the day.
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Market Coverage
Segment Covered-
- By Product
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- including General Mills, Inc., Nairn’s Oatcakes Ltd., Nestlé Group (Uncle Tobys), PepsiCo, Inc. The Quaker Oats Co.), and Stoats Porridge Bars Ltd., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
Deviation from the pre-COVID-19 forecast
Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Oat-Based Snacks Market Report Segment
By Product
- Oat-based bakery and bars
- Oat-based savory
By Distribution Channel
- Offline Distribution
- Online Distribution
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