The global nutrition supplements market is anticipated to grow at a significant CAGR of 8.6% during the forecast period. With the increasing health problems, consumers are now focusing on the nutrition supplements in their diet. Organic, vegan, and natural innovations are aiming to be more transparent and with an ethical mentality. Some brands work on trust through collaborations for example reinvesting a part of their earnings in sustainable initiatives and through vegan, organic and ethical formulas. The younger generation those who are fitness freaks have a higher inclination towards vegan and organic food. The demand for vitamins, minerals, and food supplements that supports immunology that appeared for the first time when the COVID-19 crisis begin in March 2020, keeps beginning an inspiration for innovation in food supplements. Vitamin D was especially popular that was given to the deficiencies prior to the pandemic. Also, the innovations are starting to benefit from the major focus on emotional and mental well-being. For instance, In the UK, more than 20% of young people aged 16 to 44 take supplements to improve their emotional state or to fight stress. The brands can also reach consumers through social media and gaming platforms, providing health and well-being advice.
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From the beginning of the pandemic nutrition supplements market has brought a positive change owing to the immunity support provided by the supplements and increased engagement in fitness activities among people around the globe. The leading market players are focusing on developing strategies to revive the market growth in the post-pandemic market. People are eating food that has high nutrition supplement in it. This pandemic has changed the eating habits of people, especially the younger generation people. Due to increased health consciousness among people and the use of nutrition supplements for better immunity during Covid has been increased, which led to market growth.
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Global Nutrition Supplements Market Segmentation
By Form
- Powder
- Tablets
- Capsules
- Liquid
- Soft Gels
By Product Type
- Sports Nutrition
- Dietary Supplements
- Fat Burner
- Functional Food
By Distribution channel
- Supermarkets
- Specialty Stores
- Pharmacies
- E-Commerce
Regional Analysis
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Arkopharma
- Bayer AG
- Capstone Nutrition
- Bio-Botanica
- GlaxoSmithkline Plc
- Bionova Lifescience
- Ekomir
- Herbalife International of America Inc
- Nu Skin Enterprise Inc
- Glanbia PLC
- Nature’s Sunshine Products Inc
- Ayanda GmbH
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