The North American personalized nutrition market is anticipated to grow at a CAGR of 8.4% during the forecast period (2021-2027). Amway Corp., Atlas Biomed Group Ltd., Balchem Corp., BASF SE, DNAlysis Biotechnology Ltd., Habit Food Personalized LLC, Herbalife Nutrition Ltd. and so on are the key players operating in the North American personalized nutrition market. The adoption of different growth strategies such as mergers & acquisition, strategic partnership, collaboration, and production facility expansion by the key players to expand their market share across the region is a key factor driving the growth of the North American personalized nutrition market.
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For instance, in June 2021, HealthTech startup Lykon has raised $7.5 million in its Pre-Series A funding round, led by MA Ventures, the venture capital fund of the Migros Aare cooperative, and IPPEN.MEDIA. With this funding, Lykon has acquired Gaia Nutrition, one of the major technology provider for personalized nutrition plans. The acquisition was aimed at strengthening Lykon’s authority in data-driven personalization of food products and nutrition recommendations. In the same month Nature’s Bounty has introduced Curated Combinations at Amazon.com. Such type of market activities across the region is anticipated to promote the regional market growth.
Market Coverage
- The market number available for – 2020-2027
- Base year- 2020
- Forecast period- 2021-2027
Segment Covered-
- By Product Type
- By Application
- By End-User
Competitive Landscape- Amway Corp., Balchem Corp., BASF SE, Baze Labs, Inc., BiogeniQ Inc., DNAlysis Biotechnology, LLC
Key questions addressed by the report
- What is the market growth rate?
- Which segment dominates the market in the base year?
- Which segment will project the fastest growth in the market?
- How COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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North American Personalized Nutrition Market Report Segment
By Product Type
- Dietary Supplements & Nutraceuticals
- Functional Foods & Beverages
- Sports Nutrigenomics
- Digitized DNA
By Application
- Standard Supplement
- Diseased Based
- Other (Sports Nutrition)
By End-User
- Direct-to-consumer
- Wellness & Fitness Centers
- Others
North American Personalized Nutrition Market Report Segment by Region
- United States
- Canada
North American Personalized Nutrition Market Report Segment
By Product Type
- Dietary Supplements & Nutraceuticals
- Functional Foods & Beverages
- Sports Nutrigenomics
- Digitized DNA
By Application
- Standard Supplement
- Diseased Based
- Other (Sports Nutrition)
By End-User
- Direct-to-consumer
- Wellness & Fitness Centers
- Others
North American Personalized Nutrition Market Report Segment by Region
- United States
- Canada
Company Profiles
- Amway Corp.
- Bactolac Pharmaceutical, Inc.
- Balchem Corp.
- BASF SE
- Baze Labs, Inc.
- Biron Health Group
- DayTwo Ltd.
- DNAlysis Biotechnology
- GX Sciences, Inc.
- Habit Food Personalized LLC
- Herbalife International Inc.
- Metagenics, Inc.
- Wellness Coaches USA, LLC
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