The North American digital scent market is estimated to grow at a CAGR of around 16% during the forecast period. Advancements in technology in the areas of hardware diminishment and processing power have opened new horizons for the users to experience new kinds of realities with the help of various kinds of devices. The potential applications of such interfaces are huge and key players including Apple, Google and Facebook are investing heavily in developing and augmenting the new platform and to provide enhanced digital services to their customers. With the increasing user demand for experiencing better quality digital experiences, the demand for digital scent technology is expected to increase significantly in the near future in the North American region.
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Moreover, as the healthcare sector is growing in North America, it is further expected to create opportunities for augmentation of digital scent technology for applications in Aromatherapy. Aromatherapy is one of the significant applications where the use of digital scents can be used for the cure of critical medical situations including insomnia, dementia, headaches, stress, indigestion, and anxiety patients. The use of Complementary and alternative medicine (CAM) is growing at a considerable rate in the US. However, there are certain issues that need to be addressed with the content of CAM available on the internet. Most of the content which is available on the internet lags behind in terms of quality although the accuracy of the content is good.
The market is segmented on the basis of hardware and end-user. On the basis of end-user, the market is segmented into E-nose and scent synthesizer. Among hardware, the market for E-nose is expected to have the largest market share owing to recent advancements in digital nose technology. Further, on the basis of end-user, the market is segmented into marketing, entertainment, food & beverages, healthcare, and others such as military & defense and environment monitoring. Some of the players operating in the North American digital scent market include Aromyx Corp., Electronic Sensor Technology Inc., Mood Media Corp., Sensigent LLC, and others.
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North American Digital Scent Market Segmentation
By Hardware
- E-Nose
- Scent Synthesizer
By End-User
- Entertainment
- Marketing
- Healthcare
- Food & Beverages
- Others (Military & Defense, Environment Monitoring)
North American Digital Scent Market Regional Analysis
- United States
- Canada
