The North American rice protein market is projected to grow at a CAGR of 5.8% during the forecast period. The key factors that drive the growth of the market include the increased awareness regarding the rice protein among the people and inclination towards the healthy eating habits of the people in the region.
In the North American region, there has been an increasing trend of the consumption of plant-based protein products as the people in the country are more inclined towards the vegan diet. Besides, the players present in the region also contribute to the market by developing new products and making several innovations in them. Hence, owing to such factors, the rice protein market is expected to rise in the near future in the region.
The North American rice protein market is segmented on the basis of form and end-use applications. Based on the form, the market is segmented into isolates, concentrates, and hydrolysates. The isolates segment is estimated to hold a significant share in the market owing to the fact that these have high protein content, which is one of the major factors for its popularity and increasing adoption among consumers. Based on the end-use application, the market is segmented into food & beverage, animal feeds, pharmaceuticals, and cosmetics. The food & beverage segment is estimated to hold a prominent share in the market.
Based on the demographic viewpoint, the North American rice protein market is segmented into the US and Canada. The US dominates the market and is estimated to follow the same trend over the forecast period. Further, AIDP Inc., Axiom Foods Inc., NOW Health Group, Nutrition Resource Inc., and RiceBran Technologies are some of the prominent players functioning in the North American rice protein market. New product launches & developments, partnerships, agreements, and acquisitions are some of the growth strategies adopted by the players in order to sustain in the highly competitive market.
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North America Rice Protein Market Segmentation
By Form
- Isolates
- Concentrates
- Hydrolysates
By End-Use Application
- Food & Beverage
- Animal Feeds
- Pharmaceutical
- Cosmetics
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Regional Analysis
- US
- Canada
Company Profiles
- AIDP Inc.
- Axiom Foods Inc.
- BioTech USA
- Cargill Inc.
- Growing Naturals LLC
- Kerry Group Plc
- NOW Health Group
- Nutrition Resource Inc.
- Ribus, Inc.
- RiceBran Technologies
- Top Health Ingredients Inc.
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