North American hair care market is projected to grow at a considerable CAGR of 3.0% during the forecast period. The key aspect that drives the growth of the market includes the increase in male grooming and growing geriatric population across the region. Furthermore, the people of North America are getting more fashion conscious which will propel the growth of the market. According to the US FMCG Association, the men have tendency to spend more cash on shaving and hair care products.
For instance, in January 2019, the Procter & Gamble Inc. and Bevel announced plans to work together to cater the skincare trends. The P&G has completely owned the Bevel, which is a razor company. The company is catering to develop new and innovative product in order to generate the stable and legacy products especially among black millennial men. Bevel is the subsidiary of Walker & Co., which is supposed to leverage all the marketing source of The P&G catering to extend its products reach across the region.
North American hair care market is segmented based on product type and distribution channel. Based on the product type, the market is segmented as shampoo, conditioner, hair oil, hair colorants, hair styling products, and others. The other product type includes waxes, pastes, mousses, and hair treatment products. Based on the distribution channel, the market is segmented into offline channel and online channel. The offline channel comprises of supermarket/ hypermarket, convenience stores, specialty stores, pharmacies/ drug stores, and others.
Based on the demographic viewpoint, the North America hair care market has been segmented into the US and Canada. The US is likely to hold a major share in the North America hair care market over the forecast period. The factors that are driving the growth of the country are the presence of major players and their innovations. The key market players include Amway Corp., The Procter & Gamble Co., Revlon, Inc. and others.
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Market Coverage
- The market number available for – 2023-2030
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Product Type
- By Distribution Channel
North America Hair Care Market Segmentation
By Product Type
- Shampoo
- Conditioner
- Hair Oil
- Hair Colorants
- Hair Styling Products
- Others (Waxes, Paste, Mousses, Hair Treatment Products)
By Distribution Channel
- Offline
- Supermarket/Hypermarket
- Convenience Stores
- Specialty Stores
- Pharmacies/ Drug Stores
- Online
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Regional Analysis
- US
- Canada
Company Profiles
- Amway Corp.
- Aveda Corp.
- Avon Products, Inc.
- Church & Dwight Co., Inc.
- Combe, Inc
- Conair Corp.
- Coty, Inc.
- Deciem Beauty Group Inc.
- Goody Products, Inc.
- Johnson & Johnson Services, Inc.
- L’oreal S.A.
- MONAT Global Corp.
- Natura International, Inc.
- Procter & Gamble Co.
- Redken
- Revlon, Inc.
- Unilever plc
- Vogue International LLC
- Wella Operations US LLC
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