Global multivitamin melt market is anticipated to grow at a considerable CAGR of 8.2% during the forecast period (2024-2031). High vitamin deficiency among population of emerging economies is driving the demand for multivitamin melt market. Deficits in iron, zinc, vitamin A, and iodine can have serious health effects, such as heightened vulnerability to infections, birth abnormalities, blindness, and other conditions. Gummies or multivitamin melts are a type of vitamin supplement that is meant to be more pleasant than traditional vitamin supplements that are sold in tablets and capsule form. The expansion of contemporary trade, department stores, specialty shops, drugstores/pharmacies, internet merchants, convenience stores, and other sales channels further aiding to the global market gowth. These channels frequently draw sizable audiences with their creative advertising and social media marketing strategies. Consumers, particularly those from higher socioeconomic classes and the upper middle class, view multivitamin melts as a substitute for prescription medications.
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In October 2022, Haleon and Microsoft use AI to enhance health product accessibility for people who are blind or partially sighted. This new enhancements in the free Microsoft Seeing AI app have help advance inclusivity and improve accessibility.Across the U.S. and U.K., consumers are hearing important label information for over 1,500 everyday consumer health products such as Sensodyne, Centrum, Emergen-C, ChapStick and Aquafresh.
Further, in April 2022, Wellbeing Nutrition launched the World’s First Natural Eye Vitamins. The product has launched to improve eye health and maintain clear vision. It has certain nutrients which are extremely essential for consumption. This has created under their Globally popular brand Melts thatuses advanced nano technology to deliver vitamins directly into theblood-stream and making them more bioavailable and bioactive than traditional capsules & tablets.
Futhermoe, in March 2022, Wellbeing Nutrition in collaboration with Disney launched the India’s first organic kids nutrition. It is the world’s first 100.0% USDA Certified Organic and plant-based melts Oral Thin Strips range for kids. As a delight for kids, there are two distinct ranges launched that feature fan-favourite Marvel Super Heroes Iron Man, Captain America, Hulk, Black Panther, Thor and beloved Disney characters Anna, Elsa and Olaf on pack.
Global Multivitamin Melt Market Report Segment
By Ingredient Type
- B Complex
- Vitamin C
- Iron
- Zinc
- Ashwagandha
- Others (B12, D3K2, KSM66)
By Claim
- Non-GMO
- GMO
- Sugar-free
By Sales Channel
- Convenience Store
- Modern Trade
- Specialty Store
- Departmental Store
- Drug Stores/Pharmacies
- Online Retailers
By Flavors
- Mango
- Strawberry
- Raspberry
- Others (Orange, Lavender)
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Multivitamin Melt Market Report Segment by Region
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Middle East & Africa
- Latin America
Company Profiles
- BAYER AG
- Church & Dwight Co. Inc.
- International Flavors & Fragrances Inc.
- Life Science Nutritionals
- Nowamyl
- Pharmavite LLC
- SmartyPants Vitamins
- Solara
- Susa Production LLC
- US Health & Wellbeing, LLC
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