The global mobile value-added services (VAS) market is expected to grow at a significant CAGR during the forecast period (2024-2031). Mobile value-added services, or MVAS, assist with non-standard mobile phone services such as fax transmissions and voice calls. These services assist citizens by providing them with services other than voice communication that are available according to their respective mobile service providers. The advantages of mobile added-value services include improved client experience, increased revenue growth, and reduced revenue leakage. As the need for communication services grows, the number of smartphone and tablet users grows as well. As a result, the number of mobile applications, social media, and web users has increased. These factors are driving the growth of the global mobile value-added service (MVAS) market.
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Some of the other reasons that will drive the growth of the global mobile value-added services (VAS) market during the forecast period include expanding preferences for mobile internet-enabled services, rising usages of mobile application and mobile web, and increasing need for personalized services. Increased usage of social media, combined with rich communication services, will, on the other hand, create significant opportunities for the mobile value-added services (VAS) market to grow during the forecast period.
Due to the high variability of the value-added services market, mobile operators might devote a major portion of their value-added services budgets to managing operational overheads each year. Operators might implement some sort of controlling mechanism, such as managed value-added services, to improve the customer experience by efficiently incorporating mobile value-added services into the product portfolio. Managed value-added service models have replaced fragmented, vendor-specific approaches with a standardized, end-to-end approach to service management. This enables the application of service level specifications and best industry standards, as well as process explanations, resulting in an exceptional customer service experience.
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Market Coverage
- Segment Covered-
o By Solution
o By Industry Vertical
o By End-User
- Competitive Landscape: Apple Inc., Vodafone Group Plc, Airtel, AT&T, OnMobile, Comverse Technology Inc.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominates the market in base year?
- Which segment and region will project fastest growth in the market?
- How COVID-19 impacted the market?
o Recovery Timeline
o Deviation from pre-COVID forecast
o Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Mobile Value Added Services (VAS) Market by Segments
By Solution
- Short Message Service (SMS)
- Multimedia Messaging Service (MMS)
- Location-Based Services
- Mobile Email & IM (Instant Messaging)
- Mobile Money
- Mobile Advertising
- Mobile Infotainment
- Mobile Games
- Mobile Music
- Mobile Wallet
- Mobile Commerce
By Industry Vertical
- BFSI
- Education
- Government
- Healthcare
- Media and Entertainment
- Retail
- Telecom & IT
By End-User
- Consumers
- Enterprises
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