The global media monitoring tools market is expected to grow at a significant CAGR during the forecast period (2021-2027). The growing accessibility of the internet in developing nations is driving the demand for media monitoring tools. India, Indonesia, and Malaysia, for example, are heavily invested in digitization as well as the number of people who have access to the internet is increasing all throughout the world, especially in developing countries. In several large economies, at least 60% of the population has access to the internet. Access to the internet is rising in developing countries, particularly in Sub-Saharan Africa and portions of Asia. The volume of digital content has exploded as a result of increased accessibility. With the growing breadth of digital advertising and the growing number of internet users, the demand for media monitoring tools has skyrocketed, which in turn, is accelerating the market growth.
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Furthermore, the growing number of smartphone users and the growing trend of viewing social media information through mobile devices are driving the global media monitoring tools market. However, barriers such as a lack of sufficient insights to determine the return on investment in media monitoring tools have been recognized as potential roadblocks to the global media monitoring tools market growth.
The retail and e-commerce segment is expected to have a solid market share in the market. This growth can be attributed to the increased use of media monitoring technologies in the industry owing to the better understanding of consumer purchasing trends and analyzing target audiences, as well as enhancing brand image through online content. Meanwhile, due to the growing usage of remote health monitoring facilities and greater investments in the healthcare business, the healthcare segment is expected to see an increase in demand for media monitoring tools. In the foreseeable term, these variables are expected to contribute to overall market growth.
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Market Coverage
- The market number available for – 2020-2027
- Base year- 2020
- Forecast period- 2021-2027
- Segment Covered
- Regions Covered- Globally
- Competitive Landscape: BoomSonar, Buzzcapture B.V., and Coosto BV, among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominates the market in base year?
- Which segment and region will project fastest growth in the market?
- How COVID-19 impacted the market?
o Recovery Timeline
o Deviation from pre-COVID forecast
o Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Media Monitoring Tools Market Report Segmentation
By Component
• Software
• Services
By Type
• Online Media Monitoring
• Broadcast Media Monitoring
• Print Media Monitoring
By End-User
• BFSI
• Retail and E-Commerce
• Healthcare
• Electronics
• Automotive & Transport
• Others
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