The media monitoring tools market will grow at a CAGR of 12.8% through 2027. Media monitoring is the process of reading, viewing, listening to, and identifying and analyzing editorial content from media sources. Media monitoring also includes monitoring editorial content on social media such as newspapers, trade journals, Twitter, Facebook, blogs, and more. In addition, media monitoring tools are used to track the reach of press releases, find information about competitors, and identify new businesses.
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The Media Monitoring Tools key players in this market include:
- Alphabet Inc. (Google LLC) (California, United States)
- Oracle Corporation (California, United States)
- Brand24 (Florida, United States)
- Buffer (California, United States)
- Hootsuite (Vancouver, Canada)
- Cision Ltd. (Illinois, United States)
- SentiOne (Pomorskie, Poland)
- Sysomos Inc. (Toronto, Canada)
By Type, the market is primarily split into
- Software platform
- Professional services
- Consulting services
- Managed services
By Application, this report covers the following segments
- Media and Entertainment
- Banking, Financial services and Insurance (BFSI)
- Retail and Consumer Goods
- IT and Telecommunication
- Others
Scope of the Report
The research study analyses the global Media Monitoring Tools industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:
Recent Developments
o Market Overview and growth analysis
o Import and Export Overview
o Volume Analysis
o Current Market Trends and Future Outlook
o Market Opportunistic and Attractive Investment Segment
Geographic Coverage
o North America Market Size and/or Volume
o Latin America Market Size and/or Volume
o Europe Market Size and/or Volume
o Asia-Pacific Market Size and/or Volume
o Rest of the world Market Size and/or Volume
Key Questions Answered by Media Monitoring Tools Market Report
- What was the Media Monitoring Tools Market size in 2019 and 2021; what are the estimated growth trends and market forecast (2021-2027).
- What will be the CAGR of Media Monitoring Tools Market during the forecast period (2021-2027)?
- Which segments (product type/applications/end-user) were most attractive for investments in 2021? How these segments are expected to grow during the forecast period (2021-2027).
- Which manufacturer/vendor/players in the Media Monitoring Tools Market was the market leader in 2021?
- Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.
The report covers the following objectives:
- Proliferation and maturation of trade in the global Media Monitoring Tools market.
- The market share of the global Media Monitoring Tools market, supply and demand ratio, growth revenue, supply chain analysis, and business overview.
- Current and future market trends that are influencing the growth opportunities and growth rate of the global Media Monitoring Tools market.
- Feasibility study, new market insights, company profiles, investment return, revenue (value), and consumption (volume) of the global Media Monitoring Tools market.
(This release has been published on Global Market Post. Global Market Post is not responsible for any content included in this release.)
