The global mass gainer supplement market is anticipated to grow at a significant CAGR during the forecast period (2022-2028). Mass gainers are used for attaining weight in people who have a slow metabolism in their bodies. People who have a slow metabolism cannot gain weight even if they are eating too much. Body mass index or optimum weight according to the height of a person is essential for a healthy life. Health experts suggest that when someone is not of optimum weight concerning their height, they often suffer from general health conditions such as fatigue and general debility. Mass gainers contain essential nutrients which are necessary for the body such as protein, carbohydrate, grass-fed whey protein concentrate, oat, organic tapioca, coconut milk powder, creatine monohydrate, and medium-chain trigyclerides. Carbohydrate content in mass gainers is high to enhance energy. Digestive enzymes are also present in mass gainers which support normal food taken during the day to digest efficiently.
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The increasing interest of people towards fitness is expected to drive the market during the forecast period. For instance, in April 2021, Suhel Vats who is the founder of Big Muscle Nutrition declared that the evolution of fitness in India is mainly due to people becoming more organized and dedicated to fitness. There has been a transition from a dull lifestyle to a lifestyle that includes healthy eating and living. Fitness supplements that are provided by big muscles nutrition are all approved by the Food and Drug Administration of the US and are manufactured keeping in mind purity norms. Big muscle nutrition offer products such as mass gainers, amino acids, whey protein, creatine, fish oil, and workout essentials.
Some major players in the market include MusclePharm Corp., GNC Holdings LLC, and Optimum Nutrition, among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships and collaborations, and new product launches, to stay competitive in the market. For instance, in April 2021, Anihac Pharma which is a supplement manufacturing company in India has launched a gainer whey protein which is for people seeking a good quality mass gainer. As per the company, this supplement is to provide dietary needs for people who can’t take a healthy diet daily. Adding flavor to the health supplement support people to consume them with more interest. The major aim of the company is to provide health supplements at an effective cost that can be affordable to all who want to gain weight in a healthy way.
Companies are focusing on healthy weight gainers which contain ingredients that are good for the body and pose no harm. For instance, in June 2021, Ayurvedic weight gainer Bheema has been launched by Rathira Ayurveda which was ranked no. 1 on amazon in the category of nutritional supplements. According to the company, weight is a factor that is responsible for getting the majority of attention in terms of fitness. Weight gain is necessary, however, in a nutritional way. Nutritional elements in the right amount are necessary for people to gain weight and Bheema weight gainer supplements provide this nutrition.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- MusclePharm Corp., GNC Holdings LLC, and Optimum Nutrition, among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Mass Gainer Market Report by Segment
By Type
- Whey Protein
- Pure Mass Gainers
By Distribution Channel
- Online
- Offline
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