The Marketing Resource Management Market size is expected to grow at an annual average of 9% during 2021-2027. Marketing Resource Management (MRM) is a technique used to efficiently handle people, related skills and operations such as production, planning and design of marketing processes. The advent of MRM applications has helped businesses plan and budget. Marketing departments can use features including planning and budgeting to plan budgets, specify cost types, and specify period deadlines.
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Company Profile
- IBM Corporation
- SAP SE
- SAS Institute, Inc.
- Teradata Corporation
- Microsoft Corporation
- North Plains Systems Corp.
- Workfront, Inc.
- Adobe Systems, Inc.
- Infor, Inc.
- Oracle, Inc.
Market – Segmentation
By Organization Size:
- Large Enterprises
- Mid-sized Enterprises
- Small Enterprises
By vertical:
- BFSI
- Consumer Goods and Retail
- Manufacturing
- IT and ITeS
- Telecommunications
- Healthcare and Life Sciences
- Media and Entertainment
- Travel and Hospitality
- Education
- Energy and Utilities
- Others (Food and beverages and gaming)
By solutions:
- Planning and Budget Management
- Asset Management
- Channel Marketing Management
- Performance Management
- Others (Brand management and campaign management)
Scope of the Report
The research study analyzes the Global Marketing Resource Management Market industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:
Recent Developments
o Market Overview and growth analysis
o Import and Export Overview
o Volume Analysis
o Current Market Trends and Future Outlook
o Market Opportunistic and Attractive Investment Segment
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Geographic Coverage
o North America Market Size and/or Volume
o Latin America Market Size and/or Volume
o Europe Market Size and/or Volume
o Asia-Pacific Market Size and/or Volume
o Rest of the world Market Size and/or Volume
Key Questions Answered by Marketing Resource Management Market Report
1. What was the Marketing Resource Management Market size in 2019 and 2020; what are the estimated growth trends and market forecast (2021-2027).
2. What will be the CAGR of the Marketing Resource Management Market during the forecast period (2021-2027)?
3. Which segments (product type/applications/end-user) were most attractive for investments in 2021? How these segments are expected to grow during the forecast period (2021-2027).
4. Which manufacturer/vendor/players in the Marketing Resource Management Market was the market leader in 2020?
5. Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.
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