The global male grooming market is anticipated to grow at a CAGR of 4.5% during the forecast period (2022-2028). The major factor expected to drive the market growth is the rise in the demand for body care, skincare, grooming, and hair care products among men, the increasing perception about the impact of unfriendly environmental conditions such as pollution and sun rays on the skin. In addition, a rise in the number of men’s salons, growth in the e-commerce industry, technological innovations in personal care products, an increase in the number of fashion-conscious users, an increase in male grooming, and the development of organized retail are also positively affecting the market. Moreover, the rise in awareness of the importance of overall personal care regimes, as well as emerging fashion trends, and social media’s influence are further propelling the growth of the global male grooming market during the forecast period.
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Some major players in the market include Johnson and Johnson Services, Inc., L’Oreal SA, and Procter & Gamble, among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in January 2022, L’Oreal SA announced the acquisition of US superfood skincare specialist Youth to the People in a move set to deepen ethical offerings in a very competitive market in male grooming product offerings. Further, in May 2020, Gillette a part of Procter & Gamble announced the launch of King C. Gillette, a complete range of grooming and beard care products for men, and the range was categorized into three sections, such as shave and edge, trim, and care.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Product Type
- By Age Group
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Johnson and Johnson Services, Inc., L’Oreal SA, and Procter & Gamble, among others.
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Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Male Grooming Market Report by Segment
By Product Type
- Haircare products
- Skin Care Products
- Shave Care Products
- Others
By Age Group
- 18-29 Years
- 30-59 Years
- 60 Years and Above
By Distribution Channel
- Hypermarkets & Supermarkets
- Drug Stores or Pharmacy
- Mass Merchandiser
- Departmental Stores
- Monobrand Stores
- Specialty Stores
- Online Sales Channel
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