The growing adoption of location analytics is projecting the growth of the location analytics market during the forecast period. It is a methodology to detect the location of business based data and it offers companies to merge 3D data along with conventional business intelligence data. These data are collected through various data sources that include sensors mobile devices, positioning systems, and cameras. SMEs are spending more on software subscription services and new services as compared to large enterprises spend on consulting and maintenance. It enables collecting location-centric data that aids in making a strategic business decision.
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The mobile business intelligence is a system that offers users with necessary information and content without considering their location and time. For gaining business insights through information analysis utilized by application optimized for mobile devices. Moreover, analytics and business intelligence have gained a rising amount of interest in practitioners and researchers. Using mobile business intelligence through SMEs has increased efficiency, improved financial results, and better cooperation between employees. The implementation of social BPM technologies, online analytics processing based intelligent systems and data mining enables the organization to have efficient collaboration in the supply chain and to manage customer experience. Thus, the utilization of mobile business intelligence in an organization is boosting the growth of the location analytics market during the forecast period.
Recent activity
· In January 2018, Trimble has a partnership with CalAmp technologies and announced that is supplying customized telematics tracking devices and system management technologies for Trimble field service management vehicles and asset monitoring solution. It enables to enhance the response time tracking vehicle and location of equipment. The partnership has aimed at providing industry-leading telematics devices with expanded field service software technology to offer a solution that is capable of transforming the work processes and efficiency.
Current Market Trends Covered in the Report
· Based on vertical, the retail segment is expected to be the largest segment in the market during the forecast period.
· North America is expected to hold the largest share in the location analytics market during the forecast period.
· Asia-Pacific is expected to be the fastest-growing region in the market during the forecast period.
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Global Location Analytics Market Segmentation
By Component
· Solution
· Services
By Location Positioning
· Indoor Positioning
· Outdoor Positioning
By Vertical
· BFSI
· Retail
· Government and Defense
· Manufacturing
· Transportation and Logistics
· Media and Entertainment
· Energy and Utilities
· Others
Global Location Analytics Market – Segment by Region
North America
· United States
· Canada
Europe
· UK
· Germany
· Spain
· France
· Italy
· Rest of Europe
Asia-Pacific
· India
· China
· Japan
· South Korea
· Rest of APAC
Rest of the World
· Latin America
· Middle East Africa
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