LAMEA alcoholic beverages market is estimated to grow at a CAGR of 3.5% during the forecast period. In 2018, the market in LAMEA was valued at $121.0 billion and is further estimated to reach $152.0 billion in 2025. The factors contributing to the market growth include increasing demand for alcoholic beverages in emerging economies such as Brazil and South Africa due to their growing population base and increasing consumption of alcohol by the young generation. The changing social norms and the growing acceptability of alcohol have led to high and regular alcohol consumption among people in the region.
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The alcoholic beverages market in Latin America and the Middle East & Africa are expected to have a major market share during the forecast period. Major economies contributing to the LAMEA market growth are Brazil, Argentina, Turkey, South Africa and so on. The two most prominent factors for the market growth in these regions include the increase in disposable income coupled with the rise in the economy. In Brazil, alcohol is the most widely used psychotropic substance among adults. Brazil has the largest population in Latin America and has experienced considerable economic growth in the past decade. The country has around 209 million population in 2018 and more than 77% of the population is above 15 years.
In the Middle East, a number of Islamic countries have banned the production, import, sale, and consumption of alcohol beverages. Iraq and Saudi Arabia are two of the major Islamic countries that have made alcohol consumption illegal. However, UAE, Sudan, Lebanon, Bahrain, and Tunisia are among the major countries consuming alcohol beverages. According to WHO, spirits are the major alcoholic beverage consumed in UAE, estimated to be around 82% of all alcoholic beverages. The sale of spirits is permitted in certain retail stores and licensed outlets, including restaurants, bars and night clubs that are either part of a hotel or selected sports clubs. Standalone retail outlets such as supermarkets, grocery stores, and restaurants are not authorized to sell or serve alcohol. Therefore, the Middle East contributes least to LAMEA alcoholic beverages market.
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LAMEA Alcoholic Beverages Market Segmentation
By Type
- Beer
- Distilled Spirit
- Wine
By Packaging Type
- Glass Bottles
- Cans
- Others (Plastic Bottles)
Regional Analysis
- Brazil
- Argentina
- UAE
- South Africa
- Nigeria
Rest of LAMEA
Company Profiles
- Beijing Yanjing Brewery Co., Ltd.
- Boston Beer Company, Inc.
- Bronco Wine Co.
- Brown-Forman Corp.
- Constellation Brands, Inc.
- Craft Brew Alliance
- Molson Coors Brewing Co.
- Pabst Brewing Co.
- Southern Glazer’s Wine and Spirits, LLC.
- The Boston Beer Company, Inc.
- The Wine Group, Inc.
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