Japan hair care market is anticipated to grow significantly at a CAGR of 4.2% over the forecast period (2021-2027). Japan hair care market is segmented based on product type ad distribution channel. Based on the product type, the market is segmented as shampoo, conditioner, hair oil, hair colorants, hair styling products, and others. The other product type includes waxes, pastes, mousses, and hair treatment products. Based on the distribution channel, the market is segmented into offline channels and online channels. The offline channel includes supermarket/hypermarkets, convenience stores, specialty stores, pharmacies/ drug stores, and others. According to the World FMCG Association, the Japanese customers are extremely sophisticated and well-informed in the case of chemical formulations in hair products. Additionally, natural ingredients and organic formulations are expected to witness high demand in the country.
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In June 2019, Kao Corp.’s chemical division created 2 new hair care solutions with the benefits such as anti-aging and milder properties. As per the company, these 2 are the majorly demanded product by the consumers of Japan. According to the CEO of Kao Corp, Moe Yoshizawa, each Japanese cosmetic company has at least one brand which is solely targeted to older consumers. For example, the Kao’s Segreta brand offers products for the elder population that include anti-aging cosmetics and hair care products. Additionally, there is an exponentially rising demand for gentle and mild shampoo by the other consumers of Japan.
The Japanese cosmetics sales have continued to rise, as it is highly popular in Asia-Pacific. According to the Japanese Government, approximately 90% of products are exported from Japan across the Asia-Pacific. Furthermore, in the study conducted by EU-Japan Centre for Industrial Cooperation, in 2019, hair care and skin care products make up more than 2/3 of the entire Japanese cosmetics industry. The cosmetics products manufactured in Japan focus on utilizing the benefits of simple and powerful ingredients. The hair care products developed are used by professionals to provide treatment and advanced therapies. Japan extensively focuses on hair care industry catering to full-fill the demand of young and old population with the development of specific and different preferences for hair care products. The major factor which accelerated the demand for the usage of Japanese cosmetics products is that, the products used are chemicals-based coupled with oils and extracts from botanical ingredients. Additionally, the products developed have near zero side effects encountered so far.
Market Coverage
- The market number available for – 2020-2027
- Base year- 2020
- Forecast period- 2021-2027
Segment Covered
- By Product Type
- By Distribution Channel
Regions Covered
- Japan
- Competitive Landscape- Koa Corp., KOSE Corp., Mandom Corp., Kindai Kagaku Co., Ltd., beauty experience Inc., Hoyu Cosmetics, Shiseido Co., Ltd., and Nippon Menard Co., Ltd., among others
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Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How COVID-19 impacted the market?
Ø Deviation from the pre-COVID-19 forecast
Ø Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Hair Care Market – Segmentation
By Product Type
- Shampoo
- Conditioner
- Hair Oil
- Hair Colorants
- Hair Styling Products
- Others (Waxes, Paste, Mousses, Hair Treatment Products)
By Distribution Channel
Offline
- Supermarket/Hypermarket
- Convenience Stores
- Specialty Stores
- Pharmacies/ Drug Stores
Online
Company Profiles
- Ci:z Holdings Co., Ltd. (Johnson & Johnson Service, Inc.)
- Fiole Cosmetics Co., Ltd.
- Johnson & Johnson Services, Inc.
- KaO Corp.
- Kindai Kagaku Co., Ltd.
- L’oreal S.A.
- MoltoBene Ltd.
- Nippon Menard Cosmetics Co., Ltd.
- Noevir Holdings Co., Ltd.
- Oriflame Holding AG
- POLA Orbis Holdings Co., Ltd.
- Procter & Gamble Co.
- Shiseido Co., Ltd.
- Unilever plc
- Vogue International LLC
- Wella Operations US LLC
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