Italy beacon technology market is anticipated to grow at a significant growth rate during the forecast period. Increasing implementation of connected intelligent urban mobility, ubiquitous geolocation technologies, the emergence of new positioning technologies and multi-sensor positioning systems, and location-based marketing and advertising are the factors playing a pivotal role in the market growth in the region. Moreover, increasing focus on the smart city projects is also leading to an increased demand for products based on beacon technology; thereby, augmenting the market growth.
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Further, numerous start-ups including GiPStech and Nextome, among many more have emerged in the country. GiPStechis a spin-off company of the Universitàdella Calabria. The start-up company develops indoor tracking and localization technology that is precise up to 1 meter and does not need expensive installing infrastructure. As of 2019, the company has received funding close to $1.0 million. Whereas, Nextome, based in Bari, Italy was established in March 2011 and offers sub-meter accuracy indoor positioning software developing kit (SDK) for companies and third-party developers. The company’s indoor positioning and navigation system using both, shelves smartphones such as iPhone or Android; and Apple, compatible iBeacons in existing infrastructure. The accuracy of its systems goes up to 1 meter. These startups have developed proprietary technologies including geomagnetic fingerprinting, radiofrequency mapping, inertial engine, and sensor fusion in the country.
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Italy Beacon Technology Market Segmentation
By Beacon Protocol
- iBeacon
- Eddystone
- AltBeacon
- Others (GeoBeacon)
By Location Technology
- Bluetooth Low Energy (BLE)
- Wi-Fi
- Ultrasound
- Others (Combined Technology)
By Application
- Retail
- Healthcare
- BFSI
- Logistics and Warehouses
- Others (Travel, Tourism & Hospitality)
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