Internet of behavior market is anticipated to grow at a significant CAGR of 23.2% during the forecast period (2024-2031). The internet of behaviors, or IoB, is an idea that centers on gathering and analyzing data from several sources in order to comprehend and impact human behavior. The technology integrates big data analytics, artificial intelligence, and the internet of things (IoT) to collect data from various digital touchpoints such as wearables, social media, and security systems.
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Analytics technologies are being used by a number of digital advertising companies to learn more about their regular consumer behavior. The IoB can be used by marketers to track customer buying patterns across platforms, obtain data that was previously inaccessible, reorganize the value chain, and even provide truthful point-of-sale alerts and personalized advertising. IoB has become popular in the large part of COVID-19 pandemic, which has changed the way consumers interact with brands and made companies reevaluate their customer outreach strategies. The IoB concept aims to precisely analyze data from the perspective of human psychology and use that understanding to create and market new products.
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- Market Coverage
- Market number available for – 2024-2031
- Base year- 2024
- Forecast period- 2024-2031
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Global Internet of Behavior Market by Organization Size
- Large Enterprises
- Small and Medium Enterprises
Global Internet of Behavior Market by Application
- Advertising Campaign
- Digital Marketing
- Content Delivery
- Brand Promotion
Global Internet of Behavior Market by Industry
- BFSI
- Media and Entertainment
- Tourism & Travel
- IT & Telecom
- Retail & E-Commerce
- Healthcare
- Manufacturing
- Others
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
- Latin America
- The Middle East & Africa
Company Profiles
- Abengoa, S.A.
- Alteryx Inc.
- NICE Ltd.
- Riverbed Technology LLC
- Koch Industries Inc.
- Coveo Solutions Inc.
- Cognitive Scale Inc.
- Capillary Technologies
- Sweet Analytics Ltd.
- Mazu Networks Inc.
- Traceable
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global internet of behaviormarket. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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