The Indian frozen snacks market is estimated to grow at a CAGR of 8.5% during the forecast period. Rising urbanization is one of the pivotal factors accelerating the demand for frozen snacks in the country. United Nations (UN) estimated that India will have added 416 million urban dwellers by 2050. With the rising urbanization, food consumption patterns change drastically, which in turn, increased the adoption of frozen snacks that are available in new innovative ranges. For instance, in December 2019, ITC declared the expansion of its frozen snacks range targeting the food services segment and retail stores. ITC frozen snacks range launched under the brand, ITC Master Chef, which comprises approximately 50 products including rajmah ki galauti, Mumbai vada pops, achari beetroot kebab, and among others. The company’s entire range of frozen snacks are available through food service channel in 60 countries and nearly 17 products have been rolled out in retail stores in tier-1 cities and metros, as part of the full-scale commercial launch of the range.
Indian frozen snacks market is segmented based on product and distribution channels. Based on the product, the market is classified into pizza, potato fries, puffs, meat snacks, and others. Increasing consumption of regular frozen pizzas has been reported in the country owing to the cost-effectiveness. These pizzas are cooked in the masses and are picked off the top when the customer calls for an order. Based on the source, the market is classified into retail and foodservice chain. Expansion of foodservice chains such as McDonald’s, Pizza Hut, and Domino’s are supporting to drive the adoption of frozen snacks in the country.
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Indian Frozen Snacks Market-Segmentation
By Product
- Pizza
- Potato Fries
- Puffs
- Meat Snacks
- Others
By Distribution Channel
- Retail
- Food Service Chain
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Company Profiles
- Amy’s Kitchen, Inc.
- CJ CheilJedang Corp.
- Convenio Foods International Pvt. Ltd.
- August Oetker Nahrungsmittel KG
- FROZIT
- General Mills Inc.
- Iceland Foods Ltd.
- McCain Foods Ltd.
- Nestlé S.A.
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