The Indian distilled spirits market is estimated to grow at a CAGR of around 4% during the forecast period. The increasing disposable income, growing acceptance of alcoholic beverages in social circles, and inclining consumer preference toward premium varieties of IMFL (Indian made foreign liquor) is expected to result in gradual growth in favor of premium brands. IMFL includes brown spirits such as whisky, rum, and brandy; and white spirits such as gin, vodka, and white rum. Imported alcoholic beverages are consumed less than locally manufactured brands in India. The imported brands are mostly preferred by the rich and upper middle class in urban cities and are also popular among young professionals and entrepreneurs. Thus, the increasing demand for imported bands by these individuals is further expected to contribute to the growth of the Indian distilled spirits market in the near future.
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The growing alcohol consumption in the country is one of the major factors that contribute to market growth. According to the WHO, the recorded alcohol per capita (15+) consumption was 2.7 liters in 2010 that increased to 3.0 liters in 2016. Additionally, unrecorded alcohol per capita (15+) consumption was 1.5 liters in 2010 that further increased to 2.6 liters in 2016 and is projected to increase in the near future that increases the demand for distilled spirits in the country.
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Indian Distilled Spirits Market Segmentation
By Type
- Whiskey
- Vodka
- Rum
- Gin
- Tequila
- Brandy
- Others
By Distribution Channel
- Online
- Offline
Company Profiles
- Anheuser-Busch InBev
- Bundaberg Brewed Drinks Pvt. Ltd.
- Carlsberg Breweries A/S
- Constellation Brands Inc.
- Diageo PLC
- Heineken Holding N.V.
- Molson Coors Brewing Co.
- Pernod Ricard S.A.
- SABMiller PLC
- United Breweries, Ltd.
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