Indian alcoholic beverages market is estimated to grow at a CAGR of 4.2% during the forecast period. In 2018, the market in India was valued at $36.5 billion and is further estimated to reach $48.0 billion in 2025. The factors contributing to the market growth include increasing demand for alcoholic beverages in the country due to their huge population base, growing consumption of alcohol by the young generation, and rising disposable income. The changing social norms and the growing acceptability of alcohol have led to high and regular alcohol consumption among people in the region. India is one of the major countries in the market due to its demographics & economy. The Indian alcohol industry can be classified into various categories such as IMFL (Indian made foreign liquor), imported liquor, beer and country-made liquor, and others. The rising demand in these categories further contributes to the Indian alcoholic beverages market.
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The increasing disposable income, growing acceptance of alcoholic beverages in social circles, and inclining consumer preference toward premium varieties of IMFL is expected to result in gradual growth in favor of premium brands. IMFL includes brown spirits such as whisky, rum, and brandy; and white spirits such as gin, vodka, and white rum. Imported alcoholic beverages are consumed less than locally manufactured brands in India. The imported brands are mostly preferred by the rich and upper middle class in urban cities and are also popular among young professionals and entrepreneurs. Thus, the increasing demand for imported bands by these individuals is further expected to contribute to the growth of the Indian alcoholic beverages market in the near future.
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Indian Alcoholic Beverages Market Segmentation
By Type
- Beer
- Distilled Spirit
- Wine
By Packaging Type
- Glass Bottles
- Cans
- Others (Plastic Bottles)
Company Profiles
- Anheuser-Busch InBev
- Bacardi Ltd.
- Diageo PLC
- Globus Spirits Ltd.
- Heineken Holding N.V.
- IFB Agro Industries, Ltd.
- Molson Coors Brewing Co.
- Pabst Brewing Co.
- United Breweries, Ltd.
- United Spirits, Ltd.
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